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PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.

PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

22. 7. 2021 Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in bonus content relating to upcoming programmes. Within Prima Pauza, Prima initiated exclusive cooperation with Seznam.cz. “Prima Pauza targets young audiences that are used to entertainment and short videos thanks to social networks. We have decided to create a new tailor-made platform for them based on short and concise content to be watched in any short break. In addition to entertainment and popular series, we create our own content and bonus videos relating to new Prima’s programmes for Prima Pauza,” says Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.

OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

22. 7. 2021 Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research.

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year.

MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

19. 7. 2021 Latest Payback study examines channels with scale, less risk, plus short & long term impact

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel tokenistic, stereotyped or embarrassing, and there can be a fear of getting it wrong.

NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

12. 7. 2021 It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes.

MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year.

OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

12. 7. 2021 During a time when adtech is experiencing tectonic shifts in how it handles consumer data privacy and obtains information about its audiences, the over-the-top (OTT) and connected TV (CTV) channels bring welcomed new opportunities to marketers. They are some of the biggest marketing channels at the moment, and they have a phenomenal reach with significant measurability in understanding the customer journey.

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next generation of “TV.” Those trends are: