FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising. “Go woke, go broke”. It’s the belief that organisations which support inclusive thinking and approaches will suffer commercially. And it’s categorically untrue. That’s the finding from a pioneering study by the Unstereotype Alliance, an initiative led by UN Women, which we at Kantar are proud… Continue reading THE WOKE AD MYTH IS DEAD – HERE’S WHY

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition. The Fle Media Awards, a competition that recognises innovative use of media and a creative approach to media investment planning, has announced the shortlist for its 19th edition. Of the 55 entries,… Continue reading FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

60 SPEAKERS AT THE FORUM MEDIA CONFERENCE

13. 9. 2024 The unifying theme of the conference is the phenomenon of AI with all its good and bad sides. Artificial intelligence, misinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home at the Forum Media conference in November. This year’s annual conference of the Marketing and Media… Continue reading 60 SPEAKERS AT THE FORUM MEDIA CONFERENCE

NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category. NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP… Continue reading NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC’s five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues. The streaming world, which has been the subject of so much attention in recent years, will face new challenges. While the number of people streaming is still increasing, albeit at a lower rate… Continue reading STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS

2. 9. 2024 Fashion, art, and advertising are a triangle of creative worlds that influence and inspire each other. TV ads that combine the prestige of works of art with the individuality of fashion brands have the chance to impress with their originality and freshness. Fashion draws from art not only aesthetic elements such as colours, shapes, and… Continue reading TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS

PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases. New parents are a royal discipline for marketers a. Compared to their peers who don’t have kids yet, they shop mainly because they… Continue reading PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space. The increase in the price of TV advertising in 2025 could be as high as 20% on Prima Group stations and therefore in Media Club, said Prima Group’s CCO, Vladimír Pořízek, in an interview… Continue reading PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

29. 8. 2024 The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy. The National Small Business Week period is an ideal time to explore innovative advertising strategies to help smaller businesses increase their reach and relevance with customers. Small businesses can take advantage… Continue reading TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN