FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

27. 12. 2022 | 8 min read The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI?

REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!

24. 12. 2022 | 3 min read Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They're a pretty specific genre that either has to move or entertain, ideally both, and you have to accept that not every year is a holy day. Even so, the editors of Reflex managed to find some really good pieces. Watch with us!

CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS

23. 12. 2022 | 5 min read Many Christmas campaigns on the Czech market have in common an effort to avoid clichés or sentimentality.

MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

22. 12. 2022 | 4 min read Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella.

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 | 1 min read Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.

TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

19. 12. 2022 | 3 min read Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break.

VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT

15. 12. 2022 | 10 min read Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 | 2 min read On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year.

CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION

14. 12. 2022 | 2 min read The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.

TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

7. 12. 2022 | 4 min read TV Nova has unveiled five series for its spring 2023 broadcast. Among them are series that are brand new and those that continue with new episodes.

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 | 2 min read Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.

BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

28. 11. 2022 | 2 min read The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic.

THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

25. 11. 2022 | 2 min read It´s Christmass already knocking on the door and the holiday season in british retail has started early this year. The cost of living crisis is forcing struggling shoppers to spread their Christmas shopping over a longer period and supermarkets are responding by deploying festive campaigns earlier.

PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

25. 11. 2022 | 1 min read The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home.

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

24. 11. 2022 | 4 min read Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022.

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 | 2 min read The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows.

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

23. 11. 2022 | 3 min read 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown.

SMART TV USAGE GROWS IN CZECH REPUBLIC

23. 11. 2022 | 1 min read The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30.