TV NOVA IS FOCUSING ON THE MENTAL HEALTH OF PARENTS AND CHILDREN IN ITS ‘LET’S TALK TOGETHER’ CAMPAIGN

30. 9. 2026 | 2 min read Nova TV has launched a new awareness campaign, ‘Let’s Talk Together’, which highlights the importance of parents’ mental health in supporting their children’s psychological wellbeing. The project includes TV adverts, a podcast featuring Kristina Kloubková and Jan Vojtek, and a website with practical resources and contact details for specialist support.

DAVID MRZENA TO LEAD THE MEDIA STRATEGY FOR THE NOVA AND ONEPLAY BRANDS

30. 9. 2026 | 2 min read David Mrzena holds the position of Head of Media Strategy at the Nova Group. He is responsible for the media strategy of the TV Nova and Oneplay brands, as well as media planning, buying and campaign evaluation. He joined Nova in April from Publicis Groupe.

ERLING HAALAND IS THE FACE OF THE FIRST ‘SEAFOOD FROM NORWAY’ CAMPAIGN IN THE CZECH REPUBLIC

29. 9. 2026 | 3 min read The Norwegian Seafood Council (NSC) is launching its first ‘Seafood from Norway’ brand campaign in the Czech Republic. The campaign aims to boost consumption of Norwegian salmon. Norwegian footballer Erling Haaland has been chosen as the face of the campaign.

NOVA AND PRIMA TO SHARE NHL BROADCASTING RIGHTS; ONEPLAY PROMISES MORE MATCHES FEATURING CZECH PLAYERS

29. 9. 2026 | 4 min read From the new season, Nova and Prima will share the broadcasting rights to the NHL. The matches will be shown on Oneplay, Nova Sport, Nova Action, prima+ and Prima Sport. Thanks to a new sub-licence agreement, Nova will have greater flexibility in selecting which matches to broadcast, enabling it to feature games involving Czech and Slovak players more frequently.

SERIAL KILLER HONOURS POLISH SERIES PROUD, KAMARÁD WINS CZECH SECTION, SPECIAL AWARD FOR ODDÍL B

28. 9. 2026 | 3 min read The Polish series Proud won the main Primetime Killer award for Best Series from Central and Eastern Europe at the Serial Killer festival. The new Czech competition section Czech Killer was won by the series Kamarád. A Special Mention went to the cast of Oddíl B.

NEW TV PREMIERES COMING IN OCTOBER, INCLUDING GERTA SCHNIRCH, HEC AND PŘÍPADY MIMOŘÁDNÉ MARTY

25. 9. 2026 | 3 min read The autumn television schedules will expand in October with a further selection of new programmes and series. The new additions are primarily heading to weekend slots, bringing new series, miniseries and documentaries, as well as premiere episodes of established titles.

ONLINE SHOPS ARE IN FOR A BUSY CHRISTMAS SEASON, BUT ADVERTISING COSTS ARE RISING

24. 9. 2026 | 4 min read According to Upgates, Czech e-commerce could see a five to ten per cent increase in turnover during this year’s pre-Christmas season. At the same time, average order values and customer acquisition costs are rising, which is putting pressure on margins. Retailers will therefore make greater use of loyalty schemes, bundles and their own customer databases, in addition to offering discounts.

OMNIVISION: HOW ATTENTIVE ARE CZECH VIEWERS WHEN WATCHING TELEVISION ADVERTISEMENTS?

24. 9. 2026 | 9 min read At Wednesday’s OmniVision conference, Omnicom Media presented the first results of its measurements of actual attention paid to television adverts. Data from 300 Czech households reveal differences in attention levels depending on the viewing environment, target groups and advert length, and are intended to form the basis for the further development of total video planning across television, CTV and online video.

IN THE NEW BYZNYS MEDIA RANKINGS, ZENITH TOOK THE TOP SPOT IN THE FIRST HALF OF THE YEAR, FOLLOWED BY OMD AND KNOWLIMITS

23. 9. 2026 | 3 min read According to COMvergence, the Zenith media agency, part of the Publicis Group, recorded the highest volume of new business on the Czech market in the first half of 2026. The transfer of L’Oréal’s budget was a major factor in this.

ONEPLAY SPORT TO INCLUDE THE UNIVERSITY ICE HOCKEY LEAGUE IN ITS BROADCAST SCHEDULE

22. 9. 2026 | 3 min read From October, Oneplay Sport will expand its ice hockey coverage to include the University Ice Hockey League. In the 2026/2027 season, it will offer a total of 28 live broadcasts, complemented by reports from within the university teams and coverage of events surrounding the competition. The first match will be broadcast on 8 October.

WHAT ARE THE MOST ANTICIPATED TV SERIES? SERIAL KILLER OFFERS A SNEAK PEEK

21. 9. 2026 | 4 min read The international festival Serial Killer will showcase the most anticipated series from Czech broadcasters and streaming platforms, alongside previews of international productions. This year, the festival will place special emphasis on productions from Iceland and the Netherlands. In addition to international titles, it will introduce a new competition section, Czech Killer, and explore the topic of ethics in audiovisual production. For the first time, audiences will also have a say in deciding the award winners. The festival will take place in Brno from 23 to 28 September.

TRIAD AND SPARTA DOMINATED DIRECT IMPACT CZECH. BOURAČKA.CZ WINS THE GRAND PRIX

18. 9. 2026 | 6 min read The Direct Impact Czech competition has announced the winners of its 24th edition. Triad Prague was named Agency of the Year, whilst AC Sparta Prague received the Client of the Year award. The Grand Prix went to the project “Bouračka.cz – online accident reporting” by McCann Prague. The results were announced on Thursday at Jazz Dock in Prague.

DUBBING STILL LEADS THE WAY. ONLY 29 PER CENT OF CZECHS REGULARLY WATCH FILMS IN THEIR ORIGINAL LANGUAGE

16. 9. 2026 | 3 min read Dubbing remains significantly more popular amongst Czech viewers than watching foreign films and series in their original language. Although streaming services offer a choice between dubbing, the original version and subtitles, 71 per cent of Czech viewers prefer dubbing. Twenty-nine per cent of those surveyed regularly watch programmes in their original language. This is according to a survey by the media company AXOCOM.

RADIOHOUSE TO ALLOCATE ANOTHER 100 MILLION TO SUPPORT REGIONAL BUSINESSES

15. 9. 2026 | 2 min read Radiohouse is relaunching the RH 300 Cross programme, setting aside advertising space worth 100 million crowns for regional businesses.

MTA OR MMM? A BAD QUESTION THAT MARKETERS ARE STILL TRYING TO ANSWER

15. 9. 2026 | 13 min read Multi-touch attribution and marketing mix modelling are not competing methods, but tools that offer different perspectives on marketing effectiveness. This article by Milan Knapp explains the differences between them and shows why it can be more effective to use both methods together.

CZECH SERIES GO HEAD-TO-HEAD, EUROPE SENDS ITS FAVOURITES. SERIAL KILLER UNVEILS MORE OF ITS PROGRAMME

11. 9. 2026 | 9 min read Prison, a mystery crime drama, sporting records, family dramas and even a smallpox epidemic. Serial Killer unveils another part of this year’s programme, including five Czech series competing in the new Czech Killer competition and titles from Central and Eastern Europe in the Primetime Killer section. The programme is now complete. Only one final question remains: Who will lead the festival into its next chapter?

SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION

10. 9. 2026 | 3 min read Most Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed. They regard drink-driving, the sale of alcohol to minors and inadequate enforcement of existing regulations as the biggest problems associated with alcohol. This is according to a survey carried out by Ipsos for the Advertising Council.

THE ‘GOLDEN SEMICOLON’ AWARD WAS WON BY THE HEPATITIS PREVENTION CAMPAIGN, CREATED BY HERO & OUTLAW

10. 9. 2026 | 6 min read The Golden Semicolon has announced its winners. The Prague Public Health Authority won the Project of the Year award, Hero & Outlaw was named Best Agency, Uljana Donátová was named PR Personality of the Year, and Alice Mikulášová was named Rising Star. The results were announced at a gala evening at the Empire Hall in Prague, organised by the professional organisation ASCOPA.