CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

8. 12. 2025 We present an overview of the prime-time broadcasts of the flagship channels of domestic TV groups during this year’s Christmas holidays, New Year’s Eve and New Year’s Day. Czech Television will switch to evening Christmas broadcasts on its main channel CT1 from mid-December. From Tuesday, 16 December, its prime-time broadcasts will feature daily fairy tales… Continue reading CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

4. 12. 2025 Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025. This year’s ranking of the most searched terms on the Czech Google was dominated by the elections to the Chamber of Deputies. Czechs also said goodbye to the iconic singer Ozzy Osbourne and Czech actress and singer Anna… Continue reading WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

4. 12. 2025 The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima’s commercial director, said this in an interview with Médiář.cz. The advertising blocks inserted into Oneplay will replace the original advertising included in linear broadcasts, and only when played back… Continue reading PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

2. 12. 2025 The third edition of the Creative Express 2025 competition has a winner. The main prize goes to Pavol Klima and Elene Tabaghua from DDB Prague. Art Directors Club Czech Republic (ADC) has announced the winners of the third edition of the Creative Express Czechoslovakia 2025 competition. The first place went to Pavol Klima and Elene… Continue reading THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

2. 12. 2025 In marketing, budgets decide. But not always. This year’s Brand Restart conference focused on finding what connects big and small brands, and it applies universally no matter how much money you have for your next campaign. That a brand should establish and then consistently leverage its own unique hallmarks of recognition, called distinctive brand assets,… Continue reading IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its… Continue reading CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology – particularly AI – with authentic messaging… Continue reading THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening. Prima Television has confirmed it will film a third series of the detective reality show Zrádci after the end of the second season. Although it had previously announced the casting for the third series, it has not yet confirmed that it… Continue reading REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media. The reality show Zrádci is an example of how a multimedia strategy can work, according to Prima Group’s new CEO Lukáš Kubát.… Continue reading REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

25. 11. 2025 Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December. The finalists of the Effie advertising effectiveness competition were announced at this year’s Forum Media conference. Out of 117 entries, 54 made the shortlist. The list of finalists was unveiled by AKA President… Continue reading EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

24. 11. 2025 On Christmas Eve, Prima will bring back the comedy Sám doma, and on New Year’s Eve it will include special episodes of Incognito and Prima Partička. Prima Television is also basing this year’s Christmas scheme on a combination of traditional Czech fairy tales, family films and several premieres. The station will offer viewers tried-and-tested titles… Continue reading PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year’s Eve, it will present specials of Na lovu and Možné je všechno. Nova Television is basing this year’s Christmas broadcast on a combination of Czech fairy… Continue reading NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

23. 11. 2025 The Czech participation in the international ADC*E Awards competition recorded a record result – seven awards. In the international ADC*E Awards, Czech agencies took home a total of seven awards – succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from… Continue reading CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS

21. 11. 2025 World Television Day aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.

TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups. The ReDam project, which is the first to systematically measure out-of-home TV viewership in the Czech Republic, is entering its final… Continue reading TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index. Too many TV channels and streaming services can lead to the ‘ paradox of choice’, a situation where a large number of options makes the decision more difficult… Continue reading VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

18. 11. 2025 While the number of people watching paid or unpaid videos on the internet has not changed much this year compared to last year, the number of digital TV viewers on the internet has increased by half a million. Digital TV on the internet (e.g. Oneplay or T-Mobile TV) was watched by 38% of the population… Continue reading DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR