YOUTUBE IS THE BRAND CLOSEST TO THE HEARTS OF CZECHS. FOODORA, O2 AND BAGETERIE BOULEVARD ARE ON THE RISE

16. 10. 2026 | 4 min read YouTube, Lidl and dm are among the brands Czech consumers feel closest to, according to this year’s Brand Success study by Ipsos. Whilst brand awareness is rising slightly, the emotional connection to these brands remains stable. In the longer term, brands such as Foodora, O2 and Bageterie Boulevard are making progress.

NOVA IS LINKING THE TV SERIES KUTNOHORSKÁ KAUZA WITH AN AWARENESS CAMPAIGN AGAINST MANIPULATION

16. 10. 2026 | 3 min read Nova is linking its forthcoming series Kutnohorská kauza with public awareness campaigns on psychological manipulation. It has entered into a partnership with the non-profit initiative Nesekni se, which focuses on prevention and support for families at risk from the influence of self-proclaimed healers and other manipulators.

GOLDEN DRUM: PUNK FILM IS A PRODUCTION AGENCY; GOLD FOR VML, LEO PRAGUE, DENTSU AND MCCANN. ZARAGUZA WAS ALSO SUCCESSFUL

15. 10. 2026 | 5 min read The traditional Golden Drum International Festival of Creativity in Portorož culminated on the evening of 13 October with the awards ceremony for the competition of the same name. Czech agencies won a total of 15 medals – five gold, seven silver and three bronze.

INTERNET TELEVISION IS TAKING THE CZECH REPUBLIC BY STORM; THE MARKET HAS BEEN TRANSFORMED BY THE ARRIVAL OF ONEPLAY

15. 10. 2026 | 6 min read According to the Czech Telecommunications Office (ČTÚ), nearly three million households and businesses in the Czech Republic had pay-TV last year, with the majority of them watching it via the internet. The launch of the Oneplay service and growing interest in combined TV, internet and mobile packages played a significant role in this. This is evident from data published by the state institution on its website at the end of September.

WHERE TO STUDY FILM? PRAGUESHORTS PRESENTS OPPORTUNITIES FOR STUDYING FILM AND AUDIOVISUAL ARTS IN THE CZECH REPUBLIC

14. 10. 2026 | 2 min read Are you interested in filmmaking and wondering where to study it? The Pragueshorts Festival invites you to a free meet-and-greet with representatives from Czech film and audiovisual schools, which will take place on Friday 23 October 2026 from 5.00 pm at the Hybernská Campus in Prague.

ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.

OVER A HUNDRED SHORT STORIES IN A SINGLE WEEK. THE BEST OF EUROPEAN SHORT FILMS AT THE BOO FESTIVAL IN PRAGUE

13. 10. 2026 | 5 min read A short film can, in the space of a few minutes, surprise, entertain, educate and spark a debate that continues long after the screening. The second edition of the BOO International Short Film Festival, taking place in Prague from 2 to 8 November, promises an exceptionally intense cinematic experience. Screenings featuring a selection of the best short films from across Europe, organised into six competition sections, will take place at the Kavalírka Cinema. The Ponrepo Cinema will host a programme inspired by Cannes’ Critics’ Week (Semaine de la Critique). Industry Days will be based at the KP Smíchov Evangelical Church, whilst special screenings of animated films accompanied by live music will take place at MeetFactory.

PRIMA CHANGES ITS MAIN NEWS PRESENTERS; TOMÁNKOVÁ AND PERKAUSOVÁ RETURN

13. 10. 2026 | 3 min read Prima and CNN Prima News are changing the presenting duos on their main news programmes. Terezie Tománková and Petr Suchoň, as well as Eva Perkausová and Roman Šebrle, will return to the main news programme. The changes are linked to the launch of the new programmes ‘Sport News’ and ‘News Centre’.

A TEAM FROM THE UNIVERSITY OF ECONOMICS IN PRAGUE WON THE CREATIVE CHALLENGE FOR THEIR IDEA FOR BOHEMIA SEKT

12. 10. 2026 | 2 min read The winners of the Creative Challenge student competition were the Deadline Survivors team from the University of Economics, Prague. For the client, Bohemia Sekt, they devised a way to connect the brand with Generation Z through a new micro-ritual linked to shared celebrations.

ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT

12. 10. 2026 | 4 min read Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television and CNN Prima News. ČT24 reached over 1.9 million viewers aged 15 and over and achieved an all-day share of 11.5 per cent. CNN Prima News’s all-day share on Saturday reached 5.15 per cent.

CZECHS DON’T KNOW WHAT A DEEPFAKE IS, BUT THEY BELIEVE THEY’D RECOGNISE ONE. IF NOT, THERE’S VODAFONE

12. 10. 2026 | 5 min read More than half of Czechs believe they can recognise a video created by artificial intelligence. However, only a third actually know what the term ‘deepfake’ means. Research by Ipsos for Vodafone shows how the growing capabilities of AI are changing trust in digital communication. The mobile operator is therefore launching the Verify app, which helps to detect manipulated content.

FLE MEDIA AWARDS ANNOUNCES SHORTLIST, WITH NO CLEAR FRONTRUNNER

9. 10. 2026 | 2 min read FLE Media Awards has announced the shortlist for its 21st edition, featuring 11 nominations across five main categories. Omnicom Media Group Czech and Lion Communications have each received two nominations, while all other shortlisted entrants have one apiece. The winners of the awards recognising excellence in the use of media will be announced by the jury in Prague on 21 October.

PRIMA IS LAUNCHING A NEW SPORTS NEWS PROGRAMME ON SUNDAY AND HAS HIRED MODELS FOR IT

8. 10. 2026 | 3 min read From Sunday 11 October, Prima TV will be broadcasting a new sports news programme, produced in collaboration with the Prima Sport channel. The sports round-up will follow on from the Main News, and the presenting team will consist of Klára Kováčová, Radka Rosická and Lucie Šlégr. At the same time – on Sundays at 7.40 pm – a new programme format, News Centre, will begin on CNN Prima News.

PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA

8. 10. 2026 | 2 min read According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

FORUM MEDIA WILL ALSO FOCUS ON TRANSFORMING THE WAY AGENCIES OPERATE

6. 10. 2026 | 3 min read This year’s Forum Media conference, which will take place on 10 November at the O2 Universum, will feature dozens of leading figures from the worlds of PR, marketing, media and advertising. This year’s event will focus on the changing landscape of communication in a world of threats and conflicts.

CZECH INTERNET FORUM: NEW AUDIENCES, FORMATS AND CHALLENGES FOR THE MEDIA AND BRANDS

6. 10. 2026 | 4 min read This year, the Czech Internet Forum will once again focus on the trends shaping the future of media and marketing.

ONEPLAY IS CHANGING THE NAME OF ITS O2 INTERNET PLAN TO MAKE IT EASIER TO UNDERSTAND

6. 10. 2026 | 2 min read The operator O2 has renamed its free TV package for fixed-line internet customers from ‘Oneplay’ to ‘Oneplay Mini’. The content of the service remains unchanged; it continues to offer more than 50 TV channels and limited access to the video library. However, according to O2, the new name is intended to distinguish the free option more clearly from the paid Oneplay packages.