YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year’s sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš. The last quarter of the year determines the success of most… Continue reading YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

10. 11. 2025 Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time. Czech Television stations remained the most watched group in the over-15 age group in terms of all-day viewership in October. Their share was 28.18%, up… Continue reading CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

10. 11. 2025 In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs. Brands that can become part of the culture have an edge over their competitors. “People… Continue reading BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

OČKO TRIPLED ITS PRIMETIME RATINGS THANKS TO NAKED DATING SHOW NAKED ATTRACTION

10. 11. 2025 The first five episodes of the domestic version of the format were not missed by 718,000 viewers over the age of 18. How is the reality show Naker Attraction doing and what impact is it having on the ratings of ÓČKO TV? Find out in the summary on Médiář. Source: mediar.cz

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

6. 11. 2025 The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS. Current research by NMS Market Research for the Association of Mobile Network… Continue reading IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD

6. 11. 2025 While there are differences in shopping behaviour between generations, they have one thing in common: they want shopping to be clear, fair and human. Young consumers shop quickly and impulsively, while older consumers plan ahead more. Yet they have one thing in common: they expect clarity, fairness and humanity in shopping. This is according to… Continue reading RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD

ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS

5. 11. 2025 ADC is launching the next edition of the Creative Express Czech Slovakia competition for young talents aged 21 to 28. The Art Directors Club Czech Republic (ADC) is launching registration for the third edition of the Creative Express Czech Republic competition, aimed at young talents aged 21 to 28. The project connects the Czech and… Continue reading ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS

TELEVISION NETWORK FOR NOVA? NOVA CINEMA ALSO OCCUPIED MULTIPLEX 24

5. 11. 2025 Since Wednesday, 5 November, the thematic programme Nova Cinema has been available not only in the Czech Radio network, but also with the Digital Broadcasting operator. The media group Nova already distributes all its free-to-air channels here. Digital Broadcasting, the operator of the 24 multiplex nationwide broadcasting network, started testing the nationwide distribution of the… Continue reading TELEVISION NETWORK FOR NOVA? NOVA CINEMA ALSO OCCUPIED MULTIPLEX 24

SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

4. 11. 2025 At Tuesday’s Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model. Seznam.cz, the strongest player on the domestic internet, wants to expand its paid content services. Matěj Hušek, a member of the board of directors of Seznam.cz,… Continue reading SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

CZECHS HAVE FOUR NOMINATIONS FOR EUROPEAN EXCELLENCE AWARDS

4. 11. 2025 Czech projects have four handcuffs on the shortlist of the international European Excellence Awards. The international competition European Excellence Awards has published the shortlist for this year’s edition. Two Czech projects have made it to the finals and have two nominations each. One of them is the campaign Moms Want It Too, which was developed… Continue reading CZECHS HAVE FOUR NOMINATIONS FOR EUROPEAN EXCELLENCE AWARDS

NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI

3. 11. 2025 Nova Gold broadcasts from Monday 3 November under the new name Nova Krimi. It also has a new visual identity and station motto. As of 6am on 3 November, the Nova Gold station has been renamed Nova Krimi and has also been given a new visual identity. The move marks the culmination of a gradual… Continue reading NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI

“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year’s theme and the dramaturgy of the programme in the form of the so-called “safeguards” of democracy, which need to be agreed upon regardless of which politicians… Continue reading “WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

1. 11. 2025 The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers – who are they, what is their job and how is it related to the Nova brand? Kateřina Karlinová also reveals interesting facts from the Den s Nova roadshow and which series Nova viewers like the most. The… Continue reading KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

31. 10. 2025 Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

30. 10. 2025 CME’s deputy chief executive and group external affairs director has won a position on the board of the Association of Commercial Television and Video-on-Demand Services. Media group CME, owner of the Czech television station Nova, now has a representative on the board of the Association of European Commercial Television and Video-on-Demand Services (ACT). Klára Brachtlová,… Continue reading KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

30. 10. 2025 Klára Brachtlová has won a position on the board of the Association of Commercial Television and Video-on-Demand Services (ACT). Media group CME, owner of the Czech television station Nova, now has a representative on the board of the Association of European Commercial Television and Video-on-Demand Services (ACT). Klára Brachtlová, deputy CEO and director of external… Continue reading KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY