CZECHS AND ADVERTISING – A LONG-TERM STUDY OF THE CZECH PUBLIC’S ATTITUDES TOWARDS ADVERTISING

27. 3. 2026 The findings of the “Czechs and Advertising 2026” survey were presented at a gathering of nearly 50 experts on 26 February 2026 at Scéna 5, the ČMS headquarters on Novotného lávka, Prague 1 – Old Town. The event was opened by Tomáš David, Vice-President of ČMS. The research findings were presented by the distinguished Czech… Continue reading CZECHS AND ADVERTISING – A LONG-TERM STUDY OF THE CZECH PUBLIC’S ATTITUDES TOWARDS ADVERTISING

THIS EASTER, CZECHS PLAN TO SPEND MORE THAN THEY HAVE IN THE LAST FOUR YEARS. TRADITIONS REMAIN, BUT THE TRADITIONAL ‘POMLÁZKA’ RITUAL IS ON THE DECLINE

26. 3. 2026 Easter traditions are still going strong, but new ones inspired by other countries are gradually being added to the mix, including the traditional Easter whip, which is being replaced by Easter egg hunts. As a relaxed holiday, Easter is also reflected in people’s shopping plans. The average amount Czechs plan to spend this year has… Continue reading THIS EASTER, CZECHS PLAN TO SPEND MORE THAN THEY HAVE IN THE LAST FOUR YEARS. TRADITIONS REMAIN, BUT THE TRADITIONAL ‘POMLÁZKA’ RITUAL IS ON THE DECLINE

SMART TVS UNDER CLOSER SCRUTINY? BRUSSELS HAS ALSO RECEIVED A REQUEST FROM CZECH BROADCASTERS

26. 3. 2026 Eleven associations of television broadcasters have written to the European Commission requesting that manufacturers of operating systems for smart TVs be placed under the strictest supervision under the Digital Markets Act (DMA). They are also calling for the same measures to be applied to virtual assistants such as Siri, Alexa and Google Assistant. The Czech… Continue reading SMART TVS UNDER CLOSER SCRUTINY? BRUSSELS HAS ALSO RECEIVED A REQUEST FROM CZECH BROADCASTERS

WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

24. 3. 2026 The SXSW 2026 conference demonstrated that, alongside the impact of artificial intelligence on business, a less visible transformation is also taking place within people themselves. Their relationships, language and the way they seek connection are changing. As a result, the audience that brands have traditionally targeted is also changing, summarises Alex Turtschan from the media… Continue reading WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

YOUNG LIONS FOR OGILVY, FOLLOW BUBBLE, VML, STORY TLRS AS WELL AS PRAZDROJ

23. 3. 2026 The Young Lions competition has announced its winners, with teams from Ogilvy, Follow Bubble, VML, Story TLRS and Plzeňský Prazdroj taking top honours. This year’s Young Lions Czechia competition, which recognises young talent in the communications sector, has announced its winners. Zaraguza and VML were the most successful this year, winning the most awards across… Continue reading YOUNG LIONS FOR OGILVY, FOLLOW BUBBLE, VML, STORY TLRS AS WELL AS PRAZDROJ

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

22. 3. 2026 From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

CZECH CHILDREN SPEND TIME IN FRONT OF SCREENS FROM INFANCY

19. 3. 2026 Almost half of all pre-schoolers spend more than two hours a day in front of screens. The O2 Foundation and Zvedni hlavu offer tips on how to protect children’s digital wellbeing. Children in the Czech Republic are regularly exposed to screens from infancy. A new survey by the non-profit organisation Zvedni hlavu, supported by the… Continue reading CZECH CHILDREN SPEND TIME IN FRONT OF SCREENS FROM INFANCY

ONLINE VIDEO VIEWING HAS NOT INCREASED OVER THE PAST YEAR. ON THE CONTRARY, GAMING IS ON THE RISE, AS IS THE WILLINGNESS TO PAY FOR IT

18. 3. 2026 Watching videos remains the most popular form of online entertainment among the Czech population, but its share is no longer growing. On the contrary, gaming is on the rise, as is the willingness to pay for it. Over the past year, the number of people paying for music streaming has also increased. This is shown… Continue reading ONLINE VIDEO VIEWING HAS NOT INCREASED OVER THE PAST YEAR. ON THE CONTRARY, GAMING IS ON THE RISE, AS IS THE WILLINGNESS TO PAY FOR IT

SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS

17. 3. 2026 The Czech Radio Foundation – Světluška project is entering the 15th anniversary edition of the Night Runs for Světluška with its first-ever AI video spot and visuals. In collaboration with the AI studio Barletta Productions, a campaign has been created that builds on artificial intelligence whilst also emphasising that no algorithm can replace genuine solidarity.… Continue reading SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS

GENERATION ALPHA: CZECH CHILDREN ARE HAVING THEIR SAY ON PURCHASES AND BRAND CHOICES

16. 3. 2026 Generation Alpha is growing up in both the digital and physical worlds. For them, a smartphone is not just a technological tool, but a means of connecting these two worlds, according to new research on Generation Alpha by Ipsos. The youngest generation, known as Generation Alpha – comprising children born between 2015 and 2024 –… Continue reading GENERATION ALPHA: CZECH CHILDREN ARE HAVING THEIR SAY ON PURCHASES AND BRAND CHOICES

ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

15. 3. 2026 The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna. Oneplay converted five of its eleven nominations into awards at the Český lev film awards ceremony. It also won the Best Miniseries or Series category for the third year running. Following on from the series Matematika zločinu and… Continue reading ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

13. 3. 2026 Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

13. 3. 2026 The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform. The Nova Group will include a special Easter edition of the competition Na lovu, themed episodes of the series Ulice, and the premieres of several programmes in prime time. Aleš Cibulka, Adéla Elbel, Emanuel Ridi, and Petra Bučková… Continue reading NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

11. 3. 2026 In about two years, roughly half to three-quarters of the Czech population could have access to 5G Broadcast mobile television, which will directly compete with online television streaming via the internet, but unlike the latter, it will be free for viewers. České Radiokomunikace (CRA) expects that everything will be technically ready for regular broadcasting to… Continue reading 5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

11. 3. 2026 Although today’s media are undergoing rapid change thanks to technological developments, quality content remains the basis of their success. This was the consensus among media managers at the TOP Women of the Czech Republic conference. The media industry is undergoing rapid technological change and facing strong competition from digital platforms. Nevertheless, high-quality content and the… Continue reading THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

10. 3. 2026 Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company. The Prima Group is filling a new management position in the field of digital services. From 1 April, media manager Jan Wykrytowicz, who has more than fifteen years of experience in the international media environment and the streaming services segment, will become… Continue reading PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

10. 3. 2026 One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

GENERATION ALPHA 2025 STUDY: HOW THE YOUNGEST CONSUMERS ARE CHANGING THE PURCHASING DECISIONS OF CZECH HOUSEHOLDS

9. 3. 2026 More than a million children in Czechia have a significant influence on their families’ purchasing decisions. Learn about the consumer behaviour and purchasing power of Generation Alpha, who are not afraid to express their opinions. An intuitive approach to Generation Alpha is no longer enough. This is probably the most sophisticated group of child consumers… Continue reading GENERATION ALPHA 2025 STUDY: HOW THE YOUNGEST CONSUMERS ARE CHANGING THE PURCHASING DECISIONS OF CZECH HOUSEHOLDS