“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO. The thirteenth edition of the Content First conference, organised by… Continue reading “IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division. The Prima Group is creating a new , independent streaming division to oversee the further development of the prima+  platform and the group’s digital products. Jan Wykrytowicz, currently Director of VOD… Continue reading PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia. Czech viewers continue to prefer domestic television productions. Last year, Czech and Czechoslovak content accounted for 57%… Continue reading CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

25. 5. 2026 Nova is establishing an Ethics Panel, an advisory body to the Chief Executive, focused on the ethical aspects of audiovisual productions inspired by real events. The Nova Group is establishing a new Ethics Panel to address the ethical aspects of audiovisual productions inspired by real events. This new advisory body to Chief Executive Officer Daniel… Continue reading NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

21. 5. 2026 More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group. According to the ResSolution Group survey, most Czechs have come across an advert created using AI, but only a minority are confident in recognising it, and a significant proportion… Continue reading CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

18. 5. 2026 During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content. During the Cannes Film Festival, the CME media group officially unveiled a new centre dedicated to the creation of socially responsible content. The project, called the CME Social Impact Centre, is set to operate across… Continue reading CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO

15. 5. 2026 Private media outlets are criticising the draft Public Service Media Act. They object to online advertising and the lack of regulatory safeguards. Associations representing commercial television, radio, online and print publishers are criticising the draft of the new public service media bill. In their joint comments, they highlight in particular the inadequate definition of public… Continue reading PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO

TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

15. 5. 2026 The FTV Prima Group is set to expand its range of reality shows with the international dating format Are You The One?. The Czech version of the programme is being produced for Prima TV and the prima+ platform, and is currently being filmed in Thailand. The Prima Group is preparing a Czech version of the… Continue reading TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

15. 5. 2026 Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí. The Prima Group will adjust its prime-time schedule during the upcoming Ice Hockey World Championship. The changes will affect the evenings when the Czech national team faces Sweden and Canada in… Continue reading PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media. The first Czech-Slovak series of the dating show Naked Attraction became Óčko’s most-watched programme. According to the channel, it reached more than 1.3 million viewers in the 18+… Continue reading NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching. The Prima Group is introducing Pause Ad, an advertising format for Smart TVs designed to combine 100% visibility with a non-intrusive user experience. According to the group, the main advantage of the… Continue reading PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms. After five years on the market, TV Nova Group’s news and lifestyle platform TN Live… Continue reading TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time. In the over-15s demographic, Czech Television’s channels remained the most-watched television group in all-day viewing in the fourth month… Continue reading CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

3. 5. 2026 The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June. Flemedia is launching the 21st edition of the FLE Media Awards (FLEMA), which recognises innovative use of media and a creative approach to media campaign… Continue reading FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS

30. 4. 2026 The record-breaking CzechPR Awardshas announced its finalists. A total of 116 projects have made it onto the shortlist from 350 entries, with Svengali Communications and TV Nova receiving the most nominations. The Czech PR Awards has published the shortlist for its 21st edition. From a record number of entries, the expert jury selected 116 projects… Continue reading SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS

PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION

29. 4. 2026 PPF Group is developing a strategy for interconnected media and telecommunications platforms. The Oneplay streaming service serves as a model for other markets in Central and Eastern Europe, explained Didier Stoessel, co-CEO of PPF Group, at the Shifts conference. The PPF Group aims to further develop its own media platforms and integrate them with telecommunications… Continue reading PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION

ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN

29. 4. 2026 The Grand Prix at this year’s ADC Czech Creative Awards  went to the “KitKat Phone Break” campaign by VML Prague. The winners of this year’s 33rd ADC Czech Creative Awards have been announced. A total of 76 prizes were awarded. The Grand Prix was awarded to the “KitKat Phone Break”campaign by VML Prague. The Czech… Continue reading ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN

THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT

28. 4. 2026 This spring marked the ninth anniversary of the Association of Commercial Television, which, during its existence, has become a respected voice for commercial broadcasters and a reliable partner in both professional and legislative debates. The AKTV continues to participate in key legislative processes that affect the operations of commercial television, is actively involved in the… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT