PRIMA HAS INCREASED ITS REVENUE FROM OPERATORS TO HALF A BILLION AND IS ALSO CONSIDERING A SHIFT IN ITS TARGET AUDIENCE

23. 7. 2026 The Prima media group expects a significant increase in revenue from television operators this year. Revenue from the distribution of its channels is expected to reach around half a billion crowns, whereas in the past it stood at around 100 million.

SWIMMING POOLS, SWIMWEAR AND BARBECUES. SEZNAM DATA REVEAL WHAT CZECHS ARE BUYING AND PLANNING FOR THE SUMMER

22. 7. 2026 Czechs are slightly more interested in cooking than in flight tickets during the summer, and domestic tourism doesn’t really appeal to them, according to a summer data analysis of interests based on search data from Seznam.cz.

ONEPLAY SPORT HAS INVESTED IN A NEW STUDIO AND WILL EXPAND ITS BROADCASTING OF THE CHANCE LEAGUE

22. 7. 2026 The new Oneplay Sport multifunctional studio will feature television facilities including an LED screen with almost 16 million pixels, virtual graphics and a viewing area for spectators. The channel will use it for the first time at the start of the new Chance League season.

REVENUE FROM STREAMING SERVICES IS LOWER THAN EXPECTED. SOME GLOBAL COMPANIES HAVE FAILED TO PAY

22. 7. 2026 The State Audiovisual Fund collected 387 million CZK in audiovisual licence fees this year, a 70 per cent increase year-on-year. Global streaming platforms also became fully integrated into the system for the first time, although their contributions fell short of initial estimates.

TV NOVA IS PUSHING THE BOUNDARIES OF SUSTAINABLE FILMING. THE BAFTA ALBERT CERTIFICATION COVERS 70 PER CENT OF ITS OWN PRODUCTIONS

20. 7. 2026 TV Nova has long been committed to developing sustainable television production. In 2024, 60 per cent of TV Nova’s programmes were awarded the BAFTA Albert international sustainability certification. Projects with this certification now account for 70 per cent of the channel’s in-house production, and Nova is outlining further steps it is taking to meet its goals in the area of sustainable filming.

FILMS AND TV SERIES WILL HELP ATTRACT TOURISTS TO THE CZECH REPUBLIC. CZECHTOURISM HAS JOINED FORCES WITH THE CZECH FILM COMMISSION

20. 7. 2026 Stronger promotion of the Czech Republic both at home and abroad, and better use of successful films and TV series to develop domestic and international tourism. These are the main objectives of the memorandum of cooperation signed by the Czech Tourism Authority – CzechTourism and the State Audiovisual Fund, Czech Film Commission department. Both institutions aim to link the audiovisual industry with tourism even more systematically, to present the Czech Republic as an attractive destination for both filming and travel through selected joint activities, and to use cinema screens and television to attract visitors not only to well-known tourist spots but also to as yet undiscovered locations. Combining film and tourism will boost the promotion of the Czech Republic The joint memorandum combines CzechTourism’s expertise in promoting the Czech Republic as a destination with the specialist resources of the Czech Film Commission. The main mission of this department of the State Audiovisual Fund is to promote the Czech Republic as an attractive country for foreign film shoots, digital production and animation. The Czech Film Commission also connects filmmakers with regional partners and provides information on filming opportunities. Both institutions aim to make better use of the power of film in building the Czech Republic’s brand, developing tourism and supporting the domestic audiovisual industry.

PRIMA SPORT WILL BROADCAST SPARTA’S CHAMPIONS LEAGUE MATCH, WHICH WILL SERVE AS THE HIGHLIGHT FOR THE CHANNEL’S OFFICIAL LAUNCH ON 17 AUGUST

20. 7. 2026 Prima will broadcast AC Sparta Prague’s home match in the third qualifying round of the Champions League. The live broadcast will be shown on the new Prima sport channel, which viewers will be able to tune into even before its official launch, scheduled for 17 August.

CZECHS SPEND OVER FOUR HOURS IN FRONT OF THE TELEVISION, OF WHICH 37 MINUTES ARE SPENT STREAMING OR PLAYING GAMES

16. 7. 2026 Television broadcasts still account for the bulk of the time spent in front of the TV screen. However, people are increasingly using their televisions to watch streaming services, online videos or play games, according to data provided by Atmedia.

THE WORLD CUP MATCHES HAVE SET A RECORD FOR NOVA ACTION, ACHIEVING A SHARE OF UP TO 18 PER CENT

16. 7. 2026 The World Cup is delivering record-breaking results for Nova Action. The tournament is also surpassing the viewing figures of the previous World Cup in Qatar.

TV NOVA CONSOLIDATES ITS SPORTS CHANNELS BUSINESS, HEADED BY JAN RADĚJ

16. 7. 2026 Nova is consolidating advertising sales for Nova Sport and Oneplay Sport, with the creation of the Sport Sales team, headed by Jan Raděj.

JAN VLČEK JOINS PRIMA’S MANAGEMENT TEAM AND WILL ALSO DRAW UP THE COMPANY’S BUSINESS POLICY

15. 7. 2026 The Prima Media Group is expanding its senior management team. The newly created position of Executive Advisor to the Board will be filled by Jan Vlček, who has experience in management roles at TV Nova, the CME Group and in the investment sector. He will focus on business strategy, developing partnerships and identifying new growth opportunities.

COLOURS OF OSTRAVA TO WELCOME NEW BRAND ACTIVATIONS

15. 7. 2026 This year, the Colours of Ostrava Festival is expanding its collaboration with brands that are setting up their own experience zones on the festival site. New main partner Allegro will present the Wishlist Zone, whilst Decathlon will be taking part for the first time and Tic Tac will build on last year’s initiative with an expanded programme.

PRIMA SPORT ON TERRESTRIAL TV IN FULL HD? IT HAS BEEN INCLUDED IN DVB-T2 MULTIPLEX 24

14. 7. 2026 A channel slot for the forthcoming Prima sport channel has appeared on nationwide DVB-T2 multiplex 24. It is also noteworthy that the slot is technically configured for Full HD resolution.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY

12. 7. 2026 This year’s Wimbledon women’s final, which featured an all-Czech line-up, was the highlight of Saturday’s television schedule. Thanks to its live broadcast, Prima achieved the highest audience share on Saturday.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.