WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

31. 10. 2025 Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time. The strategic change of the programming offer towards reality show formats is one of the steps taken by Óčko to improve its economic results. In addition, it is taking cost-saving… Continue reading STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

24. 10. 2025 The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza. The Golden Drum Creative Festival has announced the winners of its competition. Czech agencies also scored points. In addition to the Young Drummers category, which was won by the talents Joanna Santarius… Continue reading VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO. The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting… Continue reading FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

ONEPLAY HAS RANKED SIX REGIONAL TELEVISIONS

21. 10. 2025 Oneplay has newly expanded its offering to include six regional TV channels that were not previously represented in its portfolio. Programming positions 230 to 235 are occupied by Praha TV, Polar, TV Brno 1, Zak TV, TV Morava and RTM . The predecessor of the service, O2 TV, has not included regional stations for a… Continue reading ONEPLAY HAS RANKED SIX REGIONAL TELEVISIONS

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market. Last week, Media Club Representation unveiled the features of its business policy for 2026. The average increase in advertising prices in each of the mediums traded by Media Club compared to 2025 is as follows:… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos. Czech consumers identify Lidl as their closest brand, followed by YouTube and the Dr. Max pharmacy chain, which is also the highest ranked purely Czech brand. This is… Continue reading THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

GOLDEN DRUM: VANIK AND SANTARIUS FROM SAATCHI & SAATCHI TAKE GOLD

15. 10. 2025 This year’s winners at the Portorož Advertising Festival in the Young Drummers category were Czech talents Joanna Santarius and Vojtěch Vaník from Saatchi & Saatchi Prague. TheYoung Drummers Competition 2025, held alongside the 31st edition of the Slovenian International Festival of Creativity Golden Drum, knows its young winners. This year’s Young Drummers winners are Czech… Continue reading GOLDEN DRUM: VANIK AND SANTARIUS FROM SAATCHI & SAATCHI TAKE GOLD

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

14. 10. 2025 The Effie Stage at this year’s Forum Media 2025 international conference will provide an opportunity to look at data on marketing effectiveness and be inspired by the best European and domestic projects. For the second time, the Effie Stage will announce the Effie Czech Republic shortlist and the winners of the Art Directors Club special… Continue reading FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

ONEPLAY PREPARES VIEWERS FOR THE ARRIVAL OF NOVA KRIMI

12. 10. 2025 Nova is rebranding its thematic channel Nova Gold to Nova Krimi from November. Before the launch, it is using its online platform Oneplay to promote and prepare viewers for the launch of the new project. The current communication includes a taster channel at position number 17, where Viasat True Crime has been included since October.… Continue reading ONEPLAY PREPARES VIEWERS FOR THE ARRIVAL OF NOVA KRIMI

THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction. The opening episode of the domestic edition of the “naked” reality show Naked Attraction was watched by an average of 133,000 viewers over 15 years of age on TV Óčko on Wednesday 8 October. This earned the TV station… Continue reading THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

NOVA BUYS O2 TV WITH CHANNELS ONEPLAY SPORT AND PREMIER SPORT

9. 10. 2025 The RRTV agrees that TV Nova should acquire a 100% stake in O2 TV. This consolidates the sports channels under PPF. The Radio and Television Broadcasting Council (RRTV) has agreed to the change of ownership of O2 TV. The new 100% owner will be TV Nova from 1 December 2025. The current owner of O2… Continue reading NOVA BUYS O2 TV WITH CHANNELS ONEPLAY SPORT AND PREMIER SPORT

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes. The updated version of the programme includes the display of photographs… Continue reading PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš. Estimates of how many ads a person might see in a day, for example, vary widely, but are… Continue reading HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 In September, the Nova TV group recorded the highest audience shares in all critical audience groups. The Nova Group achieved the highest shares in both full-day and prime-time broadcasting in all key audience groups 15 , 15-54 and 18-69 in September. In the broader 15 group, its full-day audience share was 28.45%. This is according… Continue reading TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS