PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE

9. 3. 2026 The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club. The Council for Radio and Television Broadcasting ( RRTV) has approved the change in the ownership structure of FTV Prima, which is related to… Continue reading PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference. Building a brand is a long-term endeavour, and companies often sabotage themselves. This was also discussed at the Marketing Longevity Expert Summit,… Continue reading MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

6. 3. 2026 The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way. The reality show Asia Express is the first format of this spring season that the advertising sales agency Media Club has included in the… Continue reading MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

4. 3. 2026 Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

4. 3. 2026 Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

28. 2. 2026 According to the Report on the State of Czech Democracy, Czechia maintains a high degree of media freedom, but at the same time, attacks on journalists are intensifying and pressure is growing for changes in the financing of public service media. Furthermore, the country is not prepared for the regulation of digital platforms and the… Continue reading WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

28. 2. 2026 The Association of Communication Agencies launches the Direct Impact Czech competition, acting as its sole organiser for the first time. The Association of Communication Agencies (AKA) has launched the 24th edition of the Direct Impact Czech competition. This year, for the first time, it is being organised solely by the AKA. The award ceremony is… Continue reading AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

27. 2. 2026 Alza.cz leads the ranking of advertising investments among consumer electronics retailers. As in 2023, Alza.cz dominated the consumer electronics retail segment from January to December last year. Datart remains in second place, followed by Planeo in third. The top five also includes the brands Smarty and Mironet. The total volume of the category increased by… Continue reading ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION

26. 2. 2026 The Association of Commercial Television Stations announced the successful shutdown of the pirate platform Bitplay, which illegally offered premium sports channels and series. The shutdown was based on a criminal complaint and subsequent investigation by the Czech Police, which identified the operator. The Bitplay pirate service was identified by the association in mid-2025, with the… Continue reading BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION

NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

26. 2. 2026 Czech Television, Nova and Prima are preparing programmes based on real events, pressing social dramas and popular crime series. Czech television stations are currently producing a number of projects that will premiere later this year or early next year. As usual, the dramaturgy is trying to cater to the most popular genre among domestic viewers,… Continue reading NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

25. 2. 2026 The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks. The offering for the coming period focuses primarily on strong emotions and genre diversity that will satisfy lovers of romance and… Continue reading PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

25. 2. 2026 New episodes of the naked dating reality show Naked Attraction are returning to Óčko TV. They will be broadcast every Wednesday at 10 p.m. Óčko TV will launch the second series of the dating reality show Naked Attraction Czechia & Slovakia on Wednesday , 25 February at 10 p.m. The premiere will be followed by… Continue reading THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

23. 2. 2026 Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři. The TV Nova group is expanding the international distribution of its Oneplay Originals titles. The series Metoda Markovič: Hojer, both seasons of Král Šumavy, and the spy thriller Extraktoři will be heading to several European and non-European markets. The first… Continue reading NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

20. 2. 2026 Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations. Net investment in radio advertising grew by 2% last year, reaching a total… Continue reading RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 According to a report by AdForum, the most creative awards last year went to German retailer Penny’s “Price Packs” campaign. The “Price Packs” campaign by German retail chain Penny, which displayed the price of goods directly on the packaging of its private labels, was the most acclaimed campaign of last year. This is according to… Continue reading ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

17. 2. 2026 While Czech Television launched most of its new programmes in January, Nova and Prima are only now entering the key part of the season. The most interesting battle is expected on weekends, when premiere formats will face off, led by the travel reality show Asia Express and the new series Buldok z Poděbrad. While Czech… Continue reading SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place. During the first week of Olympic competition (7–14 February 2026) at the Winter Olympics in Milan and Cortina, the most-watched live broadcast on ČT sport was the women’s 5 km speed skating… Continue reading SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT