ADVERTISING ON THE MAIN SCREENS OF SMART TVS CAN BE PURCHASED PROGRAMMATICALLY

8. 9. 2026 | 3 min read Hybrid CTV Sales House is the first on the Czech market to make programmatic advertising buying available on the home screen of smart TVs running the Titan OS operating system. Advertisers and agencies can now purchase this advertising space via the Adform platform in the same way as other programmatic video campaigns.

FUTURE DEVELOPMENTS WILL DETERMINE WHETHER—AND FOR HOW LONG—NOVA REMAINS ON TERRESTRIAL TV

7. 9. 2026 | 8 min read Nova Media Group closely monitors technological developments and the market shares of individual television platforms. It reviews the situation every six months. In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.

GIANA MAKES ITS ADVERTISING DEBUT; THE CAMPAIGN IS BASED ON THE SLOGAN ‘GIANA MIA!’

4. 9. 2026 | 2 min read Gaston’s Giana brand has launched its first advertising campaign. The ‘Giana mia!’ concept is based on everyday situations involving meal preparation.

MEDIA CLUB INCREASED ITS PROFIT BY A FIFTH LAST YEAR, WITH INTERNET ADVERTISING BEING THE MAIN DRIVER OF GROWTH

3. 9. 2026 | 2 min read Last year, Media Club increased its net profit by more than a fifth to CZK 706.4 million, whilst net turnover rose by 2.4 per cent to CZK 6.07 billion. Prima’s sales agency benefited primarily from growth in online advertising, whilst revenue from traditional television advertising remained virtually unchanged year-on-year.

TV NOVA WILL LAUNCH ITS PRE-ELECTION BROADCASTING ON 7 SEPTEMBER, WITH DEBATES TO BE BROADCAST ON TN LIVE

3. 9. 2026 | 2 min read On 7 September, TV Nova will begin its pre-election coverage of the local and Senate elections, which will take place on 9 and 10 October. On TN Live, it will feature thirteen regional debates, five pre-election ‘Superdebates’ and, during the election weekend, a special studio providing live results and analysis.

ZENIT ENTERS THE TELEVISION MARKET; CAMPAIGN FOCUSES ON LAUNDRY PERFUMES

1. 9. 2026 | 1 min read Zenit, a Čáslav-based manufacturer of toiletries and cosmetics, is launching a television advertising campaign. From 1 September, it will launch the campaign ‘A Sea of Scents in Your Wardrobe’, which will showcase its laundry fragrances.

PAVEL VAŠEK HEADS UP THE PRIMA GROUP’S MARKETING DEPARTMENT

1. 9. 2026 | 2 min read Pavel Vašek has been appointed as the new marketing director of the Prima Group. He joins the media group from the Rohlik Group, where he led brand communications and marketing campaigns in international markets.

ONEPLAY HAS LAUNCHED A ‘COMING SOON’ SECTION, SHOWCASEING UPCOMING FILMS AND TV SERIES

30. 8. 2026 | 2 min read The Oneplay streaming service has added a new ‘ComingSoon’ section to its catalogue, in which it showcases titles scheduled for release in the coming weeks.

ONEPLAY SPORT WILL BROADCAST THE SPARTA VS SLAVIA DERBY WITH SPECTATORS RIGHT IN THE STUDIO

26. 8. 2026 | 2 min read Oneplay Sport is preparing a special broadcast for Sunday’s 318th Prague derby between Sparta and Slavia. For the first time during a Chance Liga broadcast, it will involve viewers in the match studio. The television production will also utilise 20 cameras, including a drone.

EFFIE STAGE WILL FOCUS ON WHAT LIES BEHIND COMMUNICATION THAT WORKS

26. 8. 2026 | 4 min read This year’s Effie Stage programme will feature more than twenty guests from the Czech Republic and abroad. The conference will focus on marketing effectiveness, creativity, the impact of artificial intelligence on brands, and the relationship between clients and agencies.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.

TELEVISION AUTUMN SEASON GETS UNDERWAY, NEW SHOWS ARRIVING FROM THIS WEEK

24. 8. 2026 | 4 min read The autumn television season is getting underway. This week, Prima will unveil its main new offerings. Nova and Czech Television will join in from next week. Some days of the week will have a new look in the autumn schedules.

CNN PRIMA NEWS WILL BEGIN ITS PRE-ELECTION BROADCASTING IN SEPTEMBER

21. 8. 2026 | 3 min read CNN Prima News’ election coverage will feature at least two major debates a week, in-depth interviews and special programmes. The election coverage will culminate in broadcasts over the election weekend and will continue ahead of the second round of the Senate elections.

NOVA SPORT AND ONEPLAY WILL BROADCAST MATCHES BETWEEN FC VIKTORIA PLZEŇ AND FK CRVENA ZVEZDA BELGRADE

20. 8. 2026 | 1 min read Both of Viktoria Plzeň’s matches against Crvena Zvezda Belgrade in the fourth qualifying round of the UEFA Europa League will be broadcast on Nova Sport 5 and Oneplay. The first match will take place on 20 August in Belgrade.

VODAFONE HAS REINTRODUCED THE NOVY, PRIMA AND SEZNAM CHANNELS TO CABLE TV IN STANDARD DEFINITION

20. 8. 2026 | 2 min read Vodafone has added a new DVB-C multiplex featuring twelve unencrypted standard-definition channels to its cable network.

MAJORITY STAKE IN TV PRIMA’S OPERATOR HAS BEEN TRANSFERRED WITHIN THE GES GROUP

20. 8. 2026 | 2 min read A majority stake of 88.09 per cent in the operator of the Prima Group’s channels has been transferred from GES Media Europe to GES Group Holding.