THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations. Czech Television remained the… Continue reading THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 Political events, both domestic and international, and social developments were reflected in the growth of news TV stations’ ratings last year. News TV stations gained the most of all thematic TV stations last year. CNN Prima News posted the highest share growth in 2025, according to ATO-Nielsen data. Its share increased by 0.64 percentage points… Continue reading CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 What trends will affect marketing, advertising and communications this year? Here is an overview. What should marketers prepare for this year? What trends will affect their work? What will drive consumer behaviour? We’ve mapped the predictions of several companies and bring you a summary of the trends for this year. (1) Artificial intelligence will transform… Continue reading MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor. Video content on the Nova Group’ s online platforms reached hundreds of millions of views during 2025. A total of 72.46 million video views were recorded… Continue reading THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025

NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

31. 12. 2025 The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025. TV Nova will broadcast a special edition of Televizní noviny on New Year’s Eve. The program will offer entertaining content, including appearances by characters from the series Comeback, and will highlight selected moments… Continue reading NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

30. 12. 2025 The most watched TV group during this year’s Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers. Czech Television’s new Christmas Eve fairy tale Záhada strašidelného zámku became the most watched programme on Czech screens this Christmas. In total, including delayed viewing and PC viewing,… Continue reading CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

FP 2026

24. 12. 2025 The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most. Merry Christmas.

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace. This year, Czech Christmas ads are riding a more serious wave. Pilsner Urquell celebrates recurring rituals with loved ones, Bernard encourages peace, Rohlik encourages living in the present, Albert thanks Santa Claus for his gifts and Footshop emphasises… Continue reading CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

23. 12. 2025 The Chance League’s viewership grew significantly in the fall, with attendance among the highest ever. The autumn season of the Chance League confirmed the growing interest of fans in the domestic competition, according to data from the League Football Association (LFA). Viewership of league matches on Oneplay Sport rose 23 per cent year-on-year, the most… Continue reading FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port. The Council for Radio and Television Broadcasting (RRTV) has taken note of the termination of the licenses to operate the Prima Port television programme. The operator FTV Prima’s licences for both terrestrial digital broadcasting… Continue reading THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI

22. 12. 2025 January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return. January is traditionally a weak season for commercial TV stations, which is why there are few premiere titles on their evening broadcasts. These, on the other hand, will be added to the main programme of… Continue reading TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI

OUR MOST FAVOURITE SHOWS FROM THE CHRISTMAS PROGRAMME OF COMMERCIAL TV

22. 12. 2025 This year, you can also look forward to fairy tales, popular films and specials of popular shows on commercial TV channels. Enjoy a fairy-tale-like Christmas, in the warmth of your home, surrounded by your loved ones, and start quietly 3️⃣ – 2️⃣ – 1️⃣ RIGHT NOW!

PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

18. 12. 2025 From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children’s animation block Prima Show Kids. From 1 January 2026, the Prima Show TV channel will expand its programming with a new morning animation block for children called Prima Show Kids. Every day between 6.00 and 12.00 it will… Continue reading PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

13. 12. 2025 Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning. The view of the possibilities of digital out-of-home advertising (DOOH) is changing thanks to programmatic DOOH. Brands can now combine the cinematic power of large-scale creative outdoor advertising with the precision, measurability and flexibility that advertisers demand. Whether during a lunch… Continue reading PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading PRIMA+ LAUNCHES CHRISTMAS COLLECTION