PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

22. 6. 2026 Prima is revising the programme schedule for its main channel. The dating reality show Are You The One? Česko is moving from the early evening slot to late evening, after 10 pm. Prima TV is changing the broadcast time of the dating reality show Are You The One? Czech Republic. The programme, which has so… Continue reading PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

KNOWLIMITS STILL LEADS THE RANKINGS OF MEDIA AGENCIES. OMNICOM IS THE LARGEST NETWORK

22. 6. 2026 COMvergence has updated its ranking of media agencies and networks based on clients’ advertising volumes for 2025. Knowlimits remains the largest media agency by volume, whilst Omnicom Media is the largest network of media agencies. The media agency Knowlimits (non-network) remains at the top of the ranking of media agencies in the Czech Republic based… Continue reading KNOWLIMITS STILL LEADS THE RANKINGS OF MEDIA AGENCIES. OMNICOM IS THE LARGEST NETWORK

BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND

20. 6. 2026 The festival season attracts more than just music fans. Brands are capitalising on partnerships with Metronome and Valašský špalíček. As well as being a cultural experience, summer music festivals are also a significant platform for brands and companies to showcase themselves. Whilst the largest Czech events attract tens of thousands of visitors, they offer partners… Continue reading BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND

THEMATIC FILM CHANNELS ARE ADJUSTING THEIR STRATEGY AND TAILORING THEIR CONTENT MORE TARGETEDLY

20. 6. 2026 Films and TV series remain the most-watched type of television content in the Czech Republic. Television companies are therefore expanding their range of themed channels and increasingly targeting specific viewer groups. Film and drama channels represent the largest category of themed television channels on the Czech market. According to Atmedia, which represents 20 themed television… Continue reading THEMATIC FILM CHANNELS ARE ADJUSTING THEIR STRATEGY AND TAILORING THEIR CONTENT MORE TARGETEDLY

NOVA WILL BROADCAST ITS NEWS PROGRAMME LIVE FROM BRNO’S MAIN SQUARE THIS SATURDAY

19. 6. 2026 TV Nova is moving its Saturday edition of *Televizní noviny* to the centre of Brno. Presenters Lucie Borhyová and Rey Koranteng will broadcast the main news programme from Náměstí Svobody as part of the Czech Republic MotoGP Grand Prix weekend. On Saturday 20 June 2026,TV Nova will broadcast ‘Televizní noviny’ live from Brno’s Svobody Square.… Continue reading NOVA WILL BROADCAST ITS NEWS PROGRAMME LIVE FROM BRNO’S MAIN SQUARE THIS SATURDAY

PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

18. 6. 2026 The Council for Radio and Television Broadcasting has granted FTV Prima a licence to operate a new nationwide sports channel, Prima sport, for a period of 12 years. The channel is to be available both via digital terrestrial broadcasting and online. The Council for Radio and Television Broadcasting (RRTV) has granted FTV Prima a licence… Continue reading PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

CME IS SET TO INTEGRATE AI INTO FILM AND ANIMATION PRODUCTION. IT IS CONSIDERING REVIVING THE ‘BRATŘI V TRIKU’ BRAND

18. 6. 2026 The CME media group plans to use artificial intelligence to create original local video content in smaller markets. It also hopes that this will lead to the development of new genres and projects that would be financially unviable under traditional production methods. The CME media group, which includes the Czech TV Nova, sees artificial intelligence… Continue reading CME IS SET TO INTEGRATE AI INTO FILM AND ANIMATION PRODUCTION. IT IS CONSIDERING REVIVING THE ‘BRATŘI V TRIKU’ BRAND

TV NOVA TO KICK OFF ITS SUMMER ROADSHOW, ‘A DAY WITH NOVA’, IN OLOMOUC

17. 6. 2026 Nova TV will kick off the latest edition of its summer roadshow, ‘A Day with Nova’, at the end of June. The first stop will be Olomouc on 27 June, followed by Vysoké Mýto, Havlíčkův Brod, Plzeň and Teplice. Nova TV will also be organising its summer roadshow, ‘A Day with Nova’, this year. The… Continue reading TV NOVA TO KICK OFF ITS SUMMER ROADSHOW, ‘A DAY WITH NOVA’, IN OLOMOUC

CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING

16. 6. 2026 The latest Digital News Report confirms that ČT and ČRo are still regarded as the most trusted media outlets in the Czech Republic. Overall, the report highlights the growing role of AI chatbots in news consumption, the increasing number of people who avoid the news, and the growing role of videos posted on social media.… Continue reading CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING

NOVA IS NOW BROADCASTING TN LIVE OUTSIDE OF ONEPLAY AND HAS ADDED IT TO MAGENTA TV

16. 6. 2026 TN Live, the TV Nova Group’s online news and lifestyle channel, is set to reach a wider audience. T-Mobile is adding it to its Magenta TV service. Originally an exclusively online news and lifestyle channel, TN Live is expanding its distribution on pay-TV. It has now been added to T-Mobile’s Magenta TV service, where it… Continue reading NOVA IS NOW BROADCASTING TN LIVE OUTSIDE OF ONEPLAY AND HAS ADDED IT TO MAGENTA TV

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications. Artificial… Continue reading COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

OVER 840,000 SPECTATORS WATCHED THE CZECH FOOTBALL TEAM’S FIRST MATCH AT THE WORLD CUP

12. 6. 2026 A total of 414,000 viewers aged four and over watched the Czech national football team’s first match on ČT sport and Nova Action. The combined audience reach for the broadcast across both channels was 843,000 viewers. The Czech national football team’s first World Cup match against South Korea was watched on ČT sport by an… Continue reading OVER 840,000 SPECTATORS WATCHED THE CZECH FOOTBALL TEAM’S FIRST MATCH AT THE WORLD CUP

PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus. The Prima Group has asked the Council for Radio and Television Broadcasting (RRTV) to issue licences for its new television channel. However, FTV Prima… Continue reading PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions. In recent days, the Prima media group has sent… Continue reading PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

11. 6. 2026 After a four-year hiatus, Nova will once again be broadcasting the football championship to viewers in high definitionvia terrestrial television. The Nova media group willonceagain be broadcasting the football championship toviewers in high definition via terrestrial television after a four-year hiatus. The operator of the nationwide DVB-T2 multiplex 24 has therefore, in the last few… Continue reading NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

10. 6. 2026 The research agency Behavio tested three ad campaigns that ran during the 2026 World Cup to find out what viewers actually took away from the adverts. The third period, the score is level, and then comes the ad break. At that moment, hundreds of thousands of people are sitting in front of their screens, not… Continue reading WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms. Traditional television companies… Continue reading CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming. The CME media group is preparing an organisational change within its digital operations, whereby the Oneplay streaming platform will be spun off from TV Nova into a new structure within the group. The spun-off division is to be… Continue reading ONEPLAY TO BE SPIN-OFF INTO CME SERVICES