STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT

19. 9. 2023 | 2 min read Ad bombardment is the biggest driver of distrust in advertising and its importance has increased significantly for younger audiences over the last two years.

WHAT NEW RESEARCH REVEALS ABOUT SLOGANS

18. 9. 2023 | 4 min read According to dictionary.com the word slogan is defined as “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.”

HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”

15. 9. 2023 | 2 min read The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while the second day will host an format of unconference.

MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

14. 9. 2023 | 5 min read Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 | 3 min read The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.

POSITIVE ENVIRONMENTAL IMAGES MOTIVATE PEOPLE TO TAKE ACTION

12. 9. 2023 | 3 min read If you want to motivate a consumer about an ongoing environmental issue, it’s better to use a positive image – for example, a smiling tree or smiling Earth – than to be a doomsayer.

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

8. 9. 2023 | 4 min read Nielsen’s Gracenote unit marks trend toward classic TV content.

THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL

8. 9. 2023 | 2 min read What drives advertising profitability?

HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS

4. 9. 2023 | 2 min read The HbbTV Association is pleased to invite entries for this year's HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community.

CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON

29. 8. 2023 | 8 min read Faced with the news that up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, marketers and brands have a tough couple of months ahead of them.

SURVEY: YOUNGER VIEWERS EMBRACE SUBTITLES

27. 8. 2023 | 3 min read Nearly six in ten Gen Z viewers prefer to watch TV with subtitles according to YPulse.

STREAMING WITH INTENTION – CONNECTING WITH THE NEXT GENERATION OF VIEWERS

25. 8. 2023 | 5 min read Leaders from Braze, Roku, and McCann Worldgroup dissect the updated media landscape and how it’s consistently evolving.

STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

24. 8. 2023 | 3 min read There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report.

NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS

24. 8. 2023 | 6 min read Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory.

SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

21. 8. 2023 | 2 min read New report from VAB highlights shoppable TV ads opportunities.

NEW STUDY SHOWS A CLEAR LINK BETWEEN ATTENTION AND BRAND EFFECTS

18. 8. 2023 | 3 min read Attention and brand effects have a direct correlation, according to new analysis by Lumen, Teads, and Dynata – but, crucially, relying on viewability data is not enough.

STUDY UK: KIDS HAVE BRANDS ON THE BRAIN

17. 8. 2023 | 2 min read Children in the UK are spontaneously talking about more brands than ever before, according to research from Beano Brain.

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 | 3 min read Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW.