OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT
10. 8. 2021 Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests LONDON—New research from Ampere Analysis shows that advertising supported streaming services continue to be the fastest growing streaming category, with a quarter of US Internet users now relying on a mix of Advertising-funded Video on… Continue reading OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT
LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS
9. 8. 2021 An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021 shows, that linear TV consumption is up by 74% in the United Kingdom from Q2 2019 levels, with Germany seeing the smallest increase at a still substantial 28%.
ADDRESSABLE TV EVERYWHERE
6. 8. 2021 Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape. Local European broadcasters are facing ever-increasing competition and severe disruption in a number of areas. Most significantly, they are competing with global digital giants on their home turf within their core business — the TV advertising ecosystem. Furthermore, rapidly changing… Continue reading ADDRESSABLE TV EVERYWHERE
DISRUPTIVE PANDEMIC TV TRENDS CONTINUE
5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE
GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC
5. 8. 2021 TV viewing across Europe has hit new heights during the lockdowns of the past 16 months as families crowd around their TV sets for must-watch shows. The renaissance of the living room during the pandemic has boosted broadcast and subscription services and alerted brands to new ways of approaching television advertising. At the same time,… Continue reading GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC
NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES
3. 8. 2021 Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or… Continue reading NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES
LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL
21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL
USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY
28. 6. 2021 When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY
USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS
25. 6. 2021 Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests that viewers are relatively tolerant of… Continue reading USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS
PANDEMIC HAS CHANGED VIEWING BEHAVIOUR
11. 6. 2021 The content landscape has changed dramatically as a result of the global pandemic. Speaking at ANGA COM’s online International Content Summit, Nicole Agudo Berbel, chief distribution officer of ProSiebenSat.1, said that while it was really true that everyone was watching TV, how this was actually taking place varied dramatically according to age. “We have lots of… Continue reading PANDEMIC HAS CHANGED VIEWING BEHAVIOUR
TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years. The restrictions and regulations of COVID-19 increased consumer time with television in all its forms, including free-to-air and the various catchup and BVOD.… Continue reading TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
SORIN PATILINET AT COMMUNICATION SUMMIT 2021: UNRAVEL CUSTOMER EMOTIONS. IT’S THE PATH TO CREATIVE AND EFFECTIVE COMMUNICATION
26. 5. 2021 What are the lessons from the thousands of ads Sorin Patilinet has researched for brands like Whiskas, Orbit, Snickers and M&M’S? Take a look at the neuroscience findings that suggest what to look out for when creating ads and how to make them effective. Communication Summit’s keynote speaker was Sorin Patilinet, Global Marketing Insights Director… Continue reading SORIN PATILINET AT COMMUNICATION SUMMIT 2021: UNRAVEL CUSTOMER EMOTIONS. IT’S THE PATH TO CREATIVE AND EFFECTIVE COMMUNICATION
AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
26. 5. 2021 You’ve seen the headlines: “Streaming won the pandemic.” “Adoption surged over the last year.” “Viewing up across all categories and age groups.” And now: “Amazon is buying MGM Studios.” Today, the world’s best content is being organized around and produced for an over-the-top (OTT) distribution. There’s no question that, in an increasingly fragmented and omnichannel… Continue reading AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment… Continue reading BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
THE YEAR THAT TV SAVED US
8. 5. 2021 As life outside our homes shut down, the small screen became our treasured path to safe escape Back in March, while my son and his friends were enjoying a chilly morning of socially distanced outdoor fun at a campground, all the dads lingered near the fire our kids had built. We spent a few minutes catching up on… Continue reading THE YEAR THAT TV SAVED US
TV DRIVES BUSINESS OUTCOMES
30. 4. 2021 Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives. The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is… Continue reading TV DRIVES BUSINESS OUTCOMES
TV’S RENAISSANCE
28. 4. 2021 With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas I’d say I first heard that TV was dying a good ten years ago. When it didn’t happen, it seemed that people may have jumped the gun a little. “Are reports of the death of linear TV… Continue reading TV’S RENAISSANCE
WHY TV ADS ARE STILL KING
27. 4. 2021 Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander. Media consumption changes have attracted a lot of interest recently. We’ve long known about the explosive rise of time spent on mobile phones (globally, GWI’s data shows an increase from about… Continue reading WHY TV ADS ARE STILL KING
