STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES

11. 3. 2024 | 3 min read More than a third of respondents to Hub survey say sports is "much more important than other kinds of content".

DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK

9. 3. 2024 | 4 min read Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but a large part of the ad industry is still built around this pairing, although with diminishing impact on an integrity-starved digital culture.

STUDY: TV TOP PURCHASE INFLUENCER

8. 3. 2024 | 2 min read US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process.

SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY

8. 3. 2024 | 4 min read When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study.

STUDY: ADVERTISING THRIVES IN THE LIVING ROOM

7. 3. 2024 | 7 min read The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why.

DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 | 8 min read SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

5. 3. 2024 | 6 min read The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin.

JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

1. 3. 2024 | 5 min read In an interview with AdForum, Jenna Studt, "social strategy director" at Critical Mass, says employers and brands need to actively engage in culture, sustainability and social responsibility to reach Generation Z.

GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

1. 3. 2024 | 2 min read The International Festival of Creativity Golden Drum, of which MAM is a media partner and which will take place again this year in October in Portorož, Slovenia, is calling for applications from agencies.

ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

26. 2. 2024 | 3 min read According to the seventh annual Business Creative Report study, the most awarded campaign of last year was McEnroe vs. McEnroe. Which others succeeded?

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.

MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

24. 2. 2024 | 2 min read Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.

INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR

24. 2. 2024 | 3 min read Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications.

SLOVAK AUTHORITIES FOUND NO VIOLATION OF THE LAW IN THE DISSEMINATION OF CZECH TV

23. 2. 2024 | 2 min read The Slovak Antimonopoly Office has not found any violation of the Competition Act in connection with the broadcasting of Czech television stations on the territory of Slovakia.

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 | 3 min read Dave Morgan reflects on how we currently view the world of television and total video.

BRANDS SHOULD LEAN INTO LOYALTY

22. 2. 2024 | 1 min read More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold.

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 | 3 min read Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week.

CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD

21. 2. 2024 | 3 min read Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look at platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising.