WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 | 3 min read Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down.

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 | 4 min read Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth.

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 | 4 min read Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.”

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 | 7 min read “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

12. 8. 2025 | 6 min read The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry.

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

8. 8. 2025 | 1 min read Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media.

STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

7. 8. 2025 | 2 min read Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB.

WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

4. 8. 2025 | 2 min read A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, according to WARC’s 2025 Consumer Trends Report. What the trends tell us In uncertain times we crave control.

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 | 3 min read A new report from the National Advertising Division reveals the trust gap.

REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

3. 8. 2025 | 4 min read More and more brands that have been primarily in the digital world are now advertising on TV. In doing so, they are not only reaching new target groups, but also investing in brand building, which is a real driver of growth. These include Kapten & Son, Duolingo and Snocks.

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 | 4 min read As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists.

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 | 2 min read People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy.

PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 | 2 min read The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 | 2 min read Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen.

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 | 7 min read The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media.

GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE

28. 7. 2025 | 5 min read The Goldbach Group, Goldbach Austria, and Goldvertise Media released their eighth Advanced TV study for the DACH region in January 2025. The results once again confirmed the dominance of streaming and the growing use of connected TV. The increasing acceptance and perception of advertising in this medium is particularly noteworthy.

STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES

27. 7. 2025 | 2 min read Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from the Television Advertising Bureau (TVB). 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action.

STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

26. 7. 2025 | 3 min read D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates.