Kategorie: ARCHIVE

Conversations, Insights and Inspiration on Convergent TV Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. To help understand… Continue reading VAB CONVERGENT TV WEEK

The media landscape is rapidly changing, and with that comes inevitable shifts in power as media evolves. Join us in the debate over consumer behavioral changes, new universal measurement standards, and the metaverse (to name a few topics of many!).

Program: 13:30 Open door 14:15 – 14:30 Half-time transformation Juraj Felix and Tomáš Stránský 14:30 – 15:00 Key note: Foreign experience of digital transformation of a media house Steffen Damborg, 15:00 – 15:30 Data driven company, the basis of everything Josef Pokorný 15:30 – 16:00 Digital first and premium content: Moderated conversation with representatives from… Continue reading CROSS-MEDIA INSPIRATION