HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and… Continue reading HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

21. 1. 2024 The television industry has come to realize that there are millions of small companies that could be running television commercials but are not. You may remember the days of Cambridge Analytica, when many of the world’s largest companies were pressured to withhold their advertising dollars from Meta (which was still called Facebook at the time).… Continue reading WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

PETER FIELD: MARKETERS ARE TOO DISINVESTED IN TV ADVERTISING

16. 1. 2024 TV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers. Television advertising has always enjoyed a recognition for impact. Compared with digital equivalents it is undervalued for what it… Continue reading PETER FIELD: MARKETERS ARE TOO DISINVESTED IN TV ADVERTISING

ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS

15. 1. 2024 DoubleVerify, which sees more than 65 billion impressions weekly, on Tuesday released its first global report on attention metrics from the DV Attention Lab. The Q3 2023 report — spearheaded by Daniel Slotwiner, senior vice president of attention at DoubleVerify — measured the difference in average performance across industries, driven by varied media strategies and… Continue reading ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS

AI AS A STRATEGIC WEAPON IN MARKETING AND ADVERTISING

9. 1. 2024 In the last year, we have seen a boom in AI capabilities and its widespread integration into practice. This opens up new perspectives for marketers, and those who jump on the AI train early will get a significant head start. This is because AI not only enables better targeting, content optimisation, more efficient processes and… Continue reading AI AS A STRATEGIC WEAPON IN MARKETING AND ADVERTISING

STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

7. 1. 2024 Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season… Continue reading STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X… Continue reading STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

30. 12. 2023 Despite the rise of streaming services and CTV, traditional television is still prevalent. Television advertising has come a long way since the early days of broadcast, and today Connected TV (CTV) is a major player in the advertising landscape. With the rise of streaming services and internet-connected devices, CTV has become a popular medium for… Continue reading WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

30. 12. 2023 Industry leaders explore the future of television. The “television experience” has morphed into the more broadly defined “viewing experience,” extending to mobile and connected devices, new streaming services, and multiple screens. Accelerating these trends are a changing business landscape, IP and cloud workflows, and AI and data-driven analytics that will re-shape content creation. But whichever… Continue reading THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY

26. 12. 2023 When it comes to distinctive assets, there has never been a company like Disney. When the entertainment behemoth brings the full might of its library of characters, movies and franchise brands to bear, the effect is overwhelming. Case in point: this epic centenary commercial. Any one of the dozens of famous faces in this video… Continue reading MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY

CHRISTMAS SPECIAL: PEOPLE LOVE CHRISTMAS ADS. BUT IMPRESSIVE COMMERCIALS HAVE THEIR RULES

23. 12. 2023 Some people have a secret recipe for the best eggnog, others for their grandmother’s amazing vanilla crescent cookies. And some brands have a secret recipe for the best Christmas ads. It’s all about getting the right amount of nostalgia, mixing in a good dose of visual elements, carefully whipping up a story, adding a pinch… Continue reading CHRISTMAS SPECIAL: PEOPLE LOVE CHRISTMAS ADS. BUT IMPRESSIVE COMMERCIALS HAVE THEIR RULES

CHRISTMAS 2023: WATCH ALL OF THE LATEST ADS

22. 12. 2023 Welcome to The Drum’s Christmas campaign round-up for 2023. Here, you’ll be able to watch and review all the best ads from around the world. The festive season is here once again, and, similar to last year, brands are getting their seasonal spots out early. They are all competing for attention in unique ways, be… Continue reading CHRISTMAS 2023: WATCH ALL OF THE LATEST ADS

WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

22. 12. 2023 Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle… Continue reading WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

21. 12. 2023 Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider. There are few things less welcome than someone you hold in high regard saying something you not… Continue reading TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

20. 12. 2023 About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation. As streamers like Netflix and Disney look to scale their ad-supported tiers, a new survey from Samba TV and Harris X reveals that millennials are more open to using the AVOD offerings than… Continue reading MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

CHRISTMAS SPECIAL: THE MOST ANIMATED CHRISTMAS ADS

19. 12. 2023 The Christmas season is a time when the battle for consumer attention requires maximum effort. Animated adverts are among the most powerful marketing tools in every brand’s arsenal. Animation allows creatives to showcase greater imagination and originality, which is crucial in standing out in a highly competitive environment. Let’s take a look at advertisements that… Continue reading CHRISTMAS SPECIAL: THE MOST ANIMATED CHRISTMAS ADS

DENTSU’S 2024 MEDIA TRENDS REPORT

19. 12. 2023 Dentsu is out with its annual media trends study and finds that generative AI is not just a trend but future-redefining technology with the potential to “lead a period of growth for media and a new golden age of creativity. According to Dentsu research, 91% of CMOs believe this technology is the future and not… Continue reading DENTSU’S 2024 MEDIA TRENDS REPORT

CHRISTMAS SPECIAL: THE MOST STAR-STUDDED CHRISTMAS ADS

17. 12. 2023 It’s undeniable that celebrities can be a powerful tool in television advertising. Who wouldn’t want to look like the famous Kate Moss in jeans? A well-known personality can draw a lot of attention to a brand. Celebrity marketing simply works, and this is especially true for Christmas commercials. According to international statistics, the use of… Continue reading CHRISTMAS SPECIAL: THE MOST STAR-STUDDED CHRISTMAS ADS