CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

17. 4. 2024 Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers. The Czech public is mostly unfamiliar with the abbreviation ESG, the letters that stand for the English words Environment, Social and Governance. However, it has high expectations of companies in the area of sustainability and… Continue reading CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

THE BIG SCREEN HAS AN UNDENIABLE CHARM FOR VIEWERS

14. 4. 2024 The numbers are clear. The undefeated queen of home entertainment is still television. Modern technology may be exciting, but it hasn't dethroned television. Why? Read our summary to find out what aces today's TV has up its sleeve.

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024 The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children’s, female and male voices. Prima TV is cooperating on the technical solution with the Czech technology company MAMA AI. The software used generates very realistic voices in… Continue reading ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

10. 4. 2024 The European Green Claims Directive aims to prevent misleading claims about “green” products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products. Clearer rules, transparency of communication and a more precise definition of what greenwashing is, including how to prove it. This is what the European Commission’s proposed directive… Continue reading GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation. TV Nova is launching the educational project Cyber… Continue reading NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024 Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

HBBTV: BREATHING LIFE TO BROADCAST TV

1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV

EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST

1. 4. 2024 Although Easter is primarily a Christian holiday, it is infallibly a huge event in the world of marketing and television advertising. In particular, retail chains, food companies and candy makers of all kinds cannot miss it. Every year they come up with a fresh batch of campaigns brimming with eggs, bunnies and every other possible… Continue reading EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST

FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS

28. 3. 2024 Last week we focused on Rakuten TV, the most easily accessible online video library, complemented by a range of free-to-air TV. Today it’s the turn of its “competition”. Plex presents itself as a place that offers access to all “media” – from personal on its own server, to free movies and shows or live TV… Continue reading FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS

TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS

27. 3. 2024 Sponsors may now take advantage of the wider graphic possibilities for sponsorship messages and injections on TV Nova. TV Nova has upgraded its graphic manual for sponsorship messages and injections: producers can use a wider range of graphic options for sponsorship injections. The injection now can be not only horizontal, but also vertical, so that… Continue reading TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS

YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS

22. 3. 2024 The sixteenth edition of the Young Lions national competition for young communication professionals up to 31 years of age will soon recognize the winning talents. The Young Lions competition is in full swing. From 18 to 22 March, the competition rounds of the individual categories (Digital, Marketers, Media, PR and Print) are underway. The winners… Continue reading YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS

HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE

22. 3. 2024 This year’s 19th Digimedia conference, which will take place on 13 June 2024 in the Congress Hall of the Czech Television in Kavčí Hory, will be not only about television and radio broadcasting. One of the sessions will be dedicated to artificial intelligence and its impact on Czech media. The conference is organized by the… Continue reading HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE

TV ADVERTISING IS NOT EXPENSIVE. IT OFFERS A HIGH RETURN ON INVESTMENT AND CAN BE AFFORDED BY SMALLER COMPANIES

21. 3. 2024 Quite often we encounter the myth that television as an advertising medium is expensive. But the reality is quite different. The magic term in TV advertising is “return on investment”.

TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED

20. 3. 2024 Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available. „There ain’t half been some clever bastards,” sang Ian Dury around 1977. It’s not his nicest title nor best song, but it’s a nice paean to Noël Coward,… Continue reading TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED

STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

17. 3. 2024 While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. But the firm’s Senior Consultant Mark Loughney believes to avoid flaring the fickle subscriptions of cancel-happy consumers, streamers need to remind viewers of the full… Continue reading STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

THE FRIENDLIEST DAY OF THE YEAR IS HERE. GUINNESS BREWERY ON ST. PATRICK’S DAY PROVES TIME AND TIME AGAIN THAT EVERYONE HAS AT LEAST A DROP OF GREEN BLOOD IN THEM

17. 3. 2024 St Patrick's Day is a big event in the marketing world when typically Irish brands obviously dominate with their campaigns. Let´s get inspired, how to celebrate this fest.