MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE

20. 4. 2026 According to new data,subscriptions todigital and other services are among the expenses that Czechs often lose track of. Most people pay for several services at the same time, but some of them do not use them regularly, or at all.

THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

18. 4. 2026 Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products.

THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS

17. 4. 2026 The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two.

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

16. 4. 2026 O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial.

LEE CRONIN’S THE MUMMY IS COMING TO CINEMAS: ANCIENT EGYPTIAN MYTHOLOGY ALSO APPEARS IN TV ADVERTISING

16. 4. 2026 It does not always have to be a furious mummy rising from a sarcophagus or a swarm of flesh-eating scarabs. Sometimes a hint of an ancient mystery is enough — a curse hidden in the sand, and the silhouette of a pyramid or a sphinx on the horizon. The symbolism of ancient Egypt has attracted filmmakers for decades, and it works just as reliably in advertising. Pharaohs, mummies, and forgotten tombs can create an atmosphere of adventure within seconds and send chills down the viewer’s spine. It is therefore no surprise that these motifs repeatedly appear in television campaigns for brands seeking to captivate audiences with a story thousands of years old — especially when a brand-new film on the subject is heading to cinemas.

TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK

16. 4. 2026 Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index.

ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM

15. 4. 2026 From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service.

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES

14. 4. 2026 The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends.

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

13. 4. 2026 Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.

FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION

12. 4. 2026 Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting answers to a question now being asked by broadcasters, advertisers and viewers alike: what comes after linear television?

SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

11. 4. 2026 68% of Gen Z find what to watch on social, not on your app. TikTok shows you something in two seconds and you either want more or you don't. Your streaming app shows you a grid of thumbnails and wishes you luck.

CNN PRIMA NEWS WILL BROADCAST A SPECIAL REPORT ON THE HUNGARIAN ELECTIONS ON SUNDAY

10. 4. 2026 CNN Prima Newswill broadcast a special election coverage programme on Sunday evening covering the Hungarian parliamentary elections.

ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV

10. 4. 2026 Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency.

THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

9. 4. 2026 The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year.

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined.

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?