A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS

5. 3. 2026 For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women’s Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event. The most romantic television channel in… Continue reading A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS

NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

4. 3. 2026 Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

4. 3. 2026 Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY

3. 3. 2026 Marketing is not just about optimising performance, but about systematically working on long-term brand growth by acquiring new customers and building mental and physical accessibility. Steffen Saemann and Štefan Sarvaš agreed on this at the Czech Online Expo conference. What does effective marketing look like today, and what is the real measure of its success?… Continue reading MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY

MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is… Continue reading MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

3. 3. 2026 HbbTV 2.0.5 is a major update in the specification for interactive TV services. The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services via broadcast and broadband networks, has published version 2.0.5 of its core specification. HbbTV 2.0.5 is an update to HbbTV 2.0.4, published two years ago, and… Continue reading HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions. A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this year. The new 2026 CTV/OTT… Continue reading SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

2. 3. 2026 Three years have passed since the release of Scream 6, and the seventh instalment is now racing into theatres. The trailer for the new film premiered during this year’s Super Bowl, leaving fans of the franchise eager for more. The sixth film was a major commercial success, grossing over $168 million worldwide and becoming the… Continue reading NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

28. 2. 2026 According to the Report on the State of Czech Democracy, Czechia maintains a high degree of media freedom, but at the same time, attacks on journalists are intensifying and pressure is growing for changes in the financing of public service media. Furthermore, the country is not prepared for the regulation of digital platforms and the… Continue reading WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

28. 2. 2026 The Association of Communication Agencies launches the Direct Impact Czech competition, acting as its sole organiser for the first time. The Association of Communication Agencies (AKA) has launched the 24th edition of the Direct Impact Czech competition. This year, for the first time, it is being organised solely by the AKA. The award ceremony is… Continue reading AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

27. 2. 2026 Alza.cz leads the ranking of advertising investments among consumer electronics retailers. As in 2023, Alza.cz dominated the consumer electronics retail segment from January to December last year. Datart remains in second place, followed by Planeo in third. The top five also includes the brands Smarty and Mironet. The total volume of the category increased by… Continue reading ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION

26. 2. 2026 The Association of Commercial Television Stations announced the successful shutdown of the pirate platform Bitplay, which illegally offered premium sports channels and series. The shutdown was based on a criminal complaint and subsequent investigation by the Czech Police, which identified the operator. The Bitplay pirate service was identified by the association in mid-2025, with the… Continue reading BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION

NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

26. 2. 2026 Czech Television, Nova and Prima are preparing programmes based on real events, pressing social dramas and popular crime series. Czech television stations are currently producing a number of projects that will premiere later this year or early next year. As usual, the dramaturgy is trying to cater to the most popular genre among domestic viewers,… Continue reading NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

25. 2. 2026 The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks. The offering for the coming period focuses primarily on strong emotions and genre diversity that will satisfy lovers of romance and… Continue reading PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

25. 2. 2026 New episodes of the naked dating reality show Naked Attraction are returning to Óčko TV. They will be broadcast every Wednesday at 10 p.m. Óčko TV will launch the second series of the dating reality show Naked Attraction Czechia & Slovakia on Wednesday , 25 February at 10 p.m. The premiere will be followed by… Continue reading THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 Sports program discovery — like that of overall TV/streaming discovery — continues to be a challenge for TV viewers, according to Reviews.org. Nearly half (45%) of viewers say they “struggle” to find a channel or streaming service for a specific game or to watch their favorite team, while 53% say they have missed a game… Continue reading VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%