HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

22. 6. 2024 What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers. Summer calls for a rest and the actors of… Continue reading HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 The Czech campaign “National Day without Haste”, prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions. For the third time in a row, the campaigns of the Czech Association of Insurance Companies (ČAP), under which the agencies McCann Prague and Hero & Outlaw… Continue reading CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense… Continue reading WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

20. 6. 2024 Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute. Trust in news media in the Czech Republic remains low at 31% of the population.… Continue reading NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

18. 6. 2024 We’ve waited a long time for any standards to measure carbon emissions from advertising and media, but they’re finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions. Progress in measuring greenhouse gas emissions in the advertising value chain is due primarily to the Global Alliance for Responsible… Continue reading THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT

17. 6. 2024 Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform. Some brands and agencies even lump streaming in with digital video and buy them that way. This approach is not… Continue reading THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain. The European Football Championship starts on Friday 14 June. The whole month will be dedicated to football, footballers and their fans. And,… Continue reading FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 TV Nova’s newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz. You can see what the stars have in store for you daily on TN.cz. The horoscope videos now use artificial intelligence tools, with an AI… Continue reading PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

13. 6. 2024 The news about the upcoming Czech and Slovak version of the reality show Naked Attraction immediately caused a big fuss and stormy reactions. And not only that… The influx of applications from men… To date, around 1,200 male and female applicants have applied via the form on the nakedattraction.cz website. “The largest group is made… Continue reading CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 With ‘Future of TV’ being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. As consumers gradually leave behind linear TV and increasingly immerse… Continue reading ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

12. 6. 2024 The Kantar BrandZ ranking of the world’s most valuable brands has been dominated for the third time by Apple, which has reached a historic milestone with a value of over a trillion dollars. It is followed by technology brands Google, Microsoft and Amazon. The importance of technology was shown in the newly released Kantar BrandZ… Continue reading APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.… Continue reading ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That’s what this year’s Communication Summit conference answered. Communicate positively, simply, without greenwashing and smartly with AI. That’s how the 7th annual Communication Summit conference produced by Blue Events, which took place last week at the O2 universum, could be summed up.… Continue reading COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 The year 2023 was the first full year in which anti-video measures were no longer in place. People didn’t feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers’ uncertainty was unblocked. We summarise how the different media and media types stood in our… Continue reading MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?