ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

25. 8. 2025 Brands like Whisker, Calm, and Angel Soft are using ad breaks to offer moments of relief from overstimulation. The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing. “When you look through your feeds or you’re watching something, ads are in overdrive: poppy music, fast cuts,… Continue reading ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?

25. 8. 2025 Memories of the good old days are both enjoyable and highly impactful – something brands eagerly leverage in their marketing. Nostalgia is one of the major marketing trends of 2025 and can connect consumers with the past, evoke positive emotions and create a deeper relationship with the brand. Advertisements referring to the popular culture of… Continue reading NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?

TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

25. 8. 2025 Another fall television programming season begins. Most of the news will be presented on commercial stations in the week of August 25. The last week of the holiday season has been chosen by the two leading commercial TV stations Nova and Prima as the starting point for most of their autumn premiere programmes. From Monday,… Continue reading TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

22. 8. 2025 New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear. The NFL has met its greatest broadcast rival, and it is NFL streaming. Today, television data and analytics firm EDO released its third annual NFL TV Outcomes Report to ADWEEK with what’s… Continue reading REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

22. 8. 2025 As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off. With the start of the new school year approaching, major back-to-school marketing campaigns targeting parents and students are kicking off. This means that offers of school backpacks, notebooks, art supplies and other school supplies are… Continue reading BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

21. 8. 2025 CNN Prima News is launching Start[up]ujeme, a weekly show that will offer a look at the Czech and global startup scene and opportunities in innovation and technology. CNN Prima News is coming up with a new format focused on the startup scene. The Start[up]ujeme show will offer a look at current trends, companies and investment… Continue reading CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE

21. 8. 2025 Smart TVs, augmented reality and the advent of new devices such as Apple Vision Pro are fundamentally changing the way brands communicate with customers. Television and outdoor advertising are no longer just one-way communications – they are becoming interactive, personalised experiences. Companies are investing in AR and VR campaigns for higher engagement, better conversions and… Continue reading THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE

RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

20. 8. 2025 Recma also compiled its ranking of media agencies and their overall activity in the Czech market last year. According to Recma’ s ranking for 2024, Knowlimits remained the strongest media agency in the Czech Republic in terms of Overall Activity Volume. According to the ranking, its volume was expected to amount to EUR 314 million… Continue reading RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

20. 8. 2025 Brand Finance has compiled the latest brand value rankings for the food, soft drinks and dairy segments. The global value of the top 100 most valuable food brands in 2025 has reached USD 250.8 billion, according to Brand Finance’ s ranking. Nestlé remains the leader in food, Coca-Cola dominates beverages and China’s Yili retains the… Continue reading THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers,… Continue reading WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer’s sales are soaring. They’re a bit like monkeys, but instead of a cute smile, they have a creepy look on their lips. Still, almost everyone wants them, and people are willing to… Continue reading LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth. “We expect that consumer spending will be more restrained during the 2025 holiday season,” said our analyst Sky Canaves during a recent Meet the Analyst webinar. “Brands and retailers won’t be… Continue reading HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs

15. 8. 2025 When the smell of smoke and roasted meat wafts through the air from your neighbours in the early evening, it’s hard to resist the temptation to light up the barbecue and prepare some summer delicacies yourself. The growing popularity of summer BBQ parties presents an opportunity for food and barbecue equipment manufacturers. And what better… Continue reading SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the impact of GenAI on ad production, what… Continue reading NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

14. 8. 2025 The Prima Krimi SK channel, which will start broadcasting on September 1 in the afternoon, is betting on one of the most popular genres of television programming. The Prima Group will launch its fourth localized television channel in Slovakia on September 1 in the afternoon. Prima Krimi SK will follow the content of the Czech… Continue reading PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show… Continue reading FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

13. 8. 2025 New titles from the world of football and a continuation of the work of investigator Jiří Markovič will be available on the Oneplay video platform this fall. The Oneplay platform will premiere two new documentary series this fall. The first is Případy Jiřího Markoviče, a four-part miniseries that charts the life and career of police… Continue reading ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI