WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal… Continue reading RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS

2. 10. 2024 Video platform prima+ has announced several new features, including the expansion of children’s content and the possibility of viewing on Philips and Hisence TVs. Streaming platform prima+ is revamping the look of its TV app, aiming to make it easier for users to browse titles. The new app will also be available for Philips and… Continue reading PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS

NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

2. 10. 2024 Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci. TV Prima will launch new series Kamarádi and Hrdina later this autumn. The prima+ video platform will also feature a sequel to the No Regrets series… Continue reading NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.

TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

1. 10. 2024 OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the… Continue reading TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning. Measurement based on attention prediction, visual exposure of the brand in the spot, along with the involvement of local data from the entire Czech video inventory (including YouTube, Meta, etc.) is at the heart of the… Continue reading OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary. The Prima group has come up with a new product in the… Continue reading PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

26. 9. 2024 The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel. Television group Prima has been granted a licence to broadcast a new channel Prima Case. It will focus on drama productions of non-European origin. The Radio and Television Broadcasting Council, which… Continue reading TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

25. 9. 2024 Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them. Radiohouse will support entrepreneurs in the regions in cooperation with TV Nova. It will release advertising space worth 79 million. CZK. This is… Continue reading RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 Two more premiere titles will appear on TV Nova’s autumn schedule from the first third of October. Two more premiere titles will be added to TV Nova‘s main channel’s autumn schedule during October. The Národní házená and Taneční series will be shown in prime time. The comedy series Národní házená will begin airing on TV Nova on… Continue reading THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THE SECOND WAVE OF AUTUMN NEWS IS COMING

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising. “Go woke, go broke”. It’s the belief that organisations which support inclusive thinking and approaches will suffer commercially. And it’s categorically untrue. That’s the finding from a pioneering study by the Unstereotype Alliance, an initiative led by UN Women, which we at Kantar are proud… Continue reading THE WOKE AD MYTH IS DEAD – HERE’S WHY

PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November. Following the launch of the Slovak version of Prima Cool SK in May, the Prima Group will expand its offer of Prima stations for Slovak viewers with the addition of the female channel Prima… Continue reading PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

18. 9. 2024 Here is another overview of selected sustainability-related news from the last quarter. We bring you another overview of the latest news in the field of ESG, CSR, sustainability and responsibility. The selection of news is prepared for MediaGuru.cz by Markéta Pavlíková, Head of Sustainable Solutions Fuse/OMG. Selected information from the Czech Republic Our standard of… Continue reading OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST