PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

4. 12. 2025 The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima's commercial director, said this in an interview with Médiář.cz.

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century.

AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

4. 12. 2025 What does this year's top films look like according to American critics?

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 Generation Z plays a significant role in today's marketing and media. That is why it was the focus of this year's conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication.

THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

2. 12. 2025 The third edition of the Creative Express 2025 competition has a winner. The main prize goes to Pavol Klima and Elene Tabaghua from DDB Prague.

IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

2. 12. 2025 In marketing, budgets decide. But not always. This year's Brand Restart conference focused on finding what connects big and small brands, and it applies universally no matter how much money you have for your next campaign.

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology - particularly AI - with authentic messaging and agile behaviour forms the basis of effective marketing. Companies that embrace these three principles will be better prepared for the variability of the market and the expectations of modern consumers, summarises Sandra Bähr, Content & System Specialist at Panasonic TOUGHBOOK.

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 The Future of Media London

DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

30. 11. 2025 Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That is also why we should not forget that 7 December marks International Civil Aviation Day, a testament to the importance of global connectivity. It is the ideal opportunity to take a look at the mark airlines have left in the history of television advertising. The following five campaigns confirm that the identity of airlines reaches far beyond the duties of ordinary carriers. Time and again, they have proven capable of creating commercials that are formative, transformative, and often unforgettable. Home can be anywhere By 1989, planes were slowly becoming a common means of transport even for the global middle class. It was only logical that airlines began adapting their marketing communications accordingly. One truly groundbreaking example came from British Airways, which had just emerged from several years of extensive and demanding privatisation and restructuring under the leadership of Colin Marshall. The company now wanted to position itself as a genuinely global player and was not afraid to use the label “The World’s Favourite Airline.” It could afford to do so thanks to a unique television commercial known simply as The Face.

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening.

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026.

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media.

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

25. 11. 2025 Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December.

PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

24. 11. 2025 On Christmas Eve, Prima will bring back the comedy Sám doma, and on New Year's Eve it will include special episodes of Incognito and Prima Partička.

NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year's Eve, it will present specials of Na lovu and Možné je všechno.

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

23. 11. 2025 The Czech participation in the international ADC*E Awards competition recorded a record result - seven awards.

TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action.

TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups.