CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”.

18. 12. 2025 As is now tradition, we tested selected Christmas adverts. Coca-Cola defended its position as an expert, and Brit achieved the best result of all the Christmas adverts tested so far. An advert with AI elements from the Rohlík brand also performed interestingly in the test.

PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

18. 12. 2025 From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children's animation block Prima Show Kids.

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor.

PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

13. 12. 2025 Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says.

NOVA TV IN SPRING: BULDOK Z PODĚBRAD, ODZNAK VYSOČINA BADGE AND FINAL SERIES BRATŘI A SESTRY

11. 12. 2025 Nova TV will offer new detective stories and the return of well-known reality shows in this year's spring broadcast.

HOW VODAFONE HELPS TO PROMOTE THE PRIMA+ VIDEO LIBRARY

11. 12. 2025 The Vodafone operator pays special attention to the streaming service Prima+ in its pay-TV service. It has enlisted the help of the most famous face of the Prima news, presenter Eva Perkausová.

GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD

10. 12. 2025 The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies.

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

10. 12. 2025 The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů.

CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.

AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’

10. 12. 2025 To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.

THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?

10. 12. 2025 Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising.

CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

8. 12. 2025 We present an overview of the prime-time broadcasts of the flagship channels of domestic TV groups during this year's Christmas holidays, New Year's Eve and New Year's Day.

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC.

DIGITAL PIRACY IS TURNING INTO AN ORGANISED BUSINESS, WARNS EXPERT

6. 12. 2025 The grey area in its various forms has accompanied the distribution of digital content from the very beginning. A leading technology executive spoke to Broadband TV News about the long-standing problem that is "exploding".

CONSUMERS IN 2026 WILL BE FULL OF PARADOXES, PREDICTS DENTSU

4. 12. 2025 Half of consumers are trying to minimize screen time, according to the agency’s new trends report.

WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

4. 12. 2025 Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025.