THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved.  This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

TRAVEL SECTOR TV AD COLLECTION

31. 7. 2023 Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards the next creative idea. With customers returning to holidays in force post-pandemic, competition is high and strong brands are essential. TV advertising has a critical role to play and the travel sector delivers some stand out ad creative that… Continue reading TRAVEL SECTOR TV AD COLLECTION

HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?

31. 7. 2023 The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive experiences.  “ATSC 3.0 provides OTA broadcasters the same level of interactivity that you’re seeing with digital content on the web today,” said Anne Schelle, managing director of the… Continue reading HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?

PPF ENTERS VIAPLAY, THE VOYO SERVICE MODEL

30. 7. 2023 PPF, the owner of TV Nova and Voyo, has taken advantage of the situation in the scandinavian media group Viaplay and acquired a 6.3% stake in it. Investment group PPF, owner of domestic TV Nova, has bought a 6.3% stake in Scandinavian media company Viaplay, according to an announcement on the Stockholm Stock Exchange. This… Continue reading PPF ENTERS VIAPLAY, THE VOYO SERVICE MODEL

TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

27. 7. 2023 Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.

PRIMA+ HAS OVER 85 THOUSAND SUBSCRIBERS AFTER FIVE MONTHS

27. 7. 2023 Prima Television is satisfied with the results of the prima+ app, which it launched at the beginning of February. The paid access to the video service is used by 85,000 people. When the project was launched, it announced that it would like to have 100,000 paying users within a year. “Overall, even with the non-paid… Continue reading PRIMA+ HAS OVER 85 THOUSAND SUBSCRIBERS AFTER FIVE MONTHS

PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

26. 7. 2023 The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine. No two or three new linear TV channels are being prepared by the Prima group… Continue reading PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading AI AND THE AVOD VIEWING EXPERIENCE

TRAVELERS REACT TO AI-GENERATED TRAVEL ADS

25. 7. 2023 AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no different; AI… Continue reading TRAVELERS REACT TO AI-GENERATED TRAVEL ADS

BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM

25. 7. 2023 Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that will be released July 21, dozens of brands have released limited-edition Barbie merchandise and many more are collaborating with the brand. Barbie is just one example of what’s to come… Continue reading BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM

CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS

24. 7. 2023 Voyo subscribers spend two hours a day watching content, and the service has over 700,000 users in all markets. PPF Financial Group said in its annual report. “If you look at the TV business a decade ago, its technological expertise was close to zero. Today, TV is a digital business, and this is reflected in… Continue reading CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS

TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS

24. 7. 2023 The Óčko group of music TV stations increased revenues last year, but made a small loss due to a decline in viewership. The operator of the music TV group Óčko generated revenues of CZK 141 million last year. This was up 8% year-on-year. It ended the year with a small loss of CZK 1.5m. CZK.… Continue reading TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS

SPORT AND SOCIAL ISSUES: TV ADVERTISING IN GERMANY TAKES A MORE SERIOUS TURN

24. 7. 2023 Not only discipline and organization, but also a specific humor, a love of sport and, above all, an intrinsic need to solve social problems. All of this is reflected in the German ads.

HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

21. 7. 2023 The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

NOVA CINEMA AND NOVA ACTION ARE LICENSED FOR ANOTHER 12 YEARS

20. 7. 2023 The Radio and Television Broadcasting Council has granted TV Nova licences for two of its programmes in digital terrestrial broadcasting for another 12 years. The Radio and Television Broadcasting Council (RRTV) has granted digital terrestrial broadcasting licences to TV Nova for its Nova Cinema and Nova Action channels. The licences are valid for another twelve… Continue reading NOVA CINEMA AND NOVA ACTION ARE LICENSED FOR ANOTHER 12 YEARS

JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP

20. 7. 2023 Prima Group is changing the management of its online segment. After the departure of Igor Kalas, it will be managed by Media Club’s commercial director of radio Jan Čadek. His deputy is Hung Nguyen. Prima Group is changing the management structure of its online segment following the departure of Igor Kalas. As of 1 August,… Continue reading JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP

THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA

18. 7. 2023 Nova’s newsroom recently came up with the We Live With You (Žijeme s vámi) campaign. Is this campaign the culmination of several years of changes in journalism? Or is the commercial TV channel planning further changes? This is what Kamil Houska, director of News at Nova television, revealed in an interview. Does the We Live… Continue reading THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA

THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISING

14. 7. 2023 German company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad.