MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key… Continue reading MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries. The series, based on a theme by journalist Jaroslav Kmenta, became the most successful original show on Voyo last year. It… Continue reading NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

HOW TO USE ATTENTION TO DRIVE SALES

16. 2. 2024 Attention is increasingly seen as vital to building mental availability and helping to drive sales – but to maximise a campaign’s potential, marketers need to get to grips with the types of attention at play and the Category Entry Points they hope to access, says a new WARC exclusive. Samuel Brealey, a chartered marketer and… Continue reading HOW TO USE ATTENTION TO DRIVE SALES

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country’s economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes… Continue reading A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday. Starting Sunday, February 18, CNN Prima News will introduce a new graphic design. The changes affect the Main News, Continuous News, Sports and Weather sessions. The changes include a new concept of the studio, including… Continue reading CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

16. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

15. 2. 2024 While younger people spend the most time with non-premium content, others are as well according to a new survey. Gen Z media consumption and viewing habits not only has diverged from other generations. They also appear in some respects to be setting the trend for other age groups, particularly when it comes to how they… Continue reading CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players. On Thursday 29 February, on the occasion of the start of the new Formula 1 season, namely the Bahrain Grand Prix, the media group Nova will… Continue reading WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS

15. 2. 2024 In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology. The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television… Continue reading CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS

CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

15. 2. 2024 The biggest drivers for subscribing to and choosing a VOD service are viewing flexibility and content offering. The Czech viewer is sensitive to the price model and responds to special offers and promotions, the Know.vod study shows. The preferences and behaviour of viewers of traditional linear TV and users of video-on-demand (VOD) services differ, and… Continue reading CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION

15. 2. 2024 While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The companies pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the… Continue reading THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova. The CFO of TV Nova Šárka Švecová has become the new CEO of TV Nova. She replaced Klára Brachtlova as managing director. It follows from the entry in the Commercial Register. TV Nova has three managing directors.… Continue reading ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 Valentine’s Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine’s Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine’s Day is being celebrated in the series… Continue reading VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey. While many Americans tell pollsters they are not loving the potential impact of AI on society, with 75% saying they are concerned about misinformation from artificial intelligence, they are certainly loving the tools it… Continue reading STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history. Preliminary figures show 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII across all platforms is up 7%… Continue reading SUPER BOWL LVIII COULD BE MOST WATCHED EVER

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year. The number of Czechs with access to streaming video services increased by about 100,000 to 2.6 million people last year. Netflix still has the largest share, but other major players on the Czech market include… Continue reading USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre. TV Prima is also preparing a new dating reality show for broadcast. At the end of last week, it opened casting and invited people to take part in a “new dating show in a… Continue reading DATING REALITY SHOW IS ALSO PLANNING A PRIMA

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails. The success of TV weather programmes is linked to technological innovations in the field and also to the experience of the meteorologists who prepare the programmes. Although viewers may not realise it, each television… Continue reading TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE