NOVA’S SALES EXCEEDED SEVEN BILLION LAST YEAR, PROFIT OVER A BILLION

15. 8. 2023 Television group Nova increased its revenues to more than seven billion crowns in 2022. TV advertising brings in the strongest revenues, with Voya subscriptions growing the fastest. Last year, Nova Television Group’s revenues exceeded the seven billion CZK mark, reaching a total of 7.07 billion CZK. Profit after tax also increased to CZK 1.1 billion.… Continue reading NOVA’S SALES EXCEEDED SEVEN BILLION LAST YEAR, PROFIT OVER A BILLION

PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR

14. 8. 2023 The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion. The operator of the Prima TV group generated revenues of CZK 3.975 billion last year, up 6 percent year-on-year. The group remained in profit exceeding half a billion crowns, specifically 508 million crowns. CZK 50 million. But… Continue reading PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR

THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS

12. 8. 2023 The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova… Continue reading THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications A new survey focusing on changes in smart TV usage has found some obvious trends—the use of smart TVs for video streaming continues to grow—as well as some less obvious developments—streaming music and audio… Continue reading NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 The holiday season may be far ahead, but there’s no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past… Continue reading MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability. CTV ad investment is expected to reach $25.9bn globally in 2023,… Continue reading WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic’s most-watched commercial television and has huge plans for the Voyo video library. The movements he indicates with his hand are telling enough… Continue reading THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum? The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa and LSU—up 103% from the previous year. The WNBA draft audience increased 42% between 2022 and 2023 and was up 89% with… Continue reading WOMEN’S SPORTS VIEWERSHIP ON THE RISE

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 Agencies and sponsors don’t have much time left to submit projects to the Advertising and Marketing Effectiveness Competition. The deadline for submissions to the 26th Effie Czech Republic is approaching. Agencies and commissioners can only submit their campaigns to the advertising and marketing effectiveness competition organised by the Association of Communication Agencies (AKA) until Friday,… Continue reading EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. “We have already negotiated a deal with Czech Television,” says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the… Continue reading PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority. According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from June 2021 to June 2023.… Continue reading TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

7. 8. 2023 The average audience share during Saturday’s Best of Depeche Mode was 4.5 times higher than this year’s average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share… Continue reading THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading VOD SERVICE PRIMA+ IS PREPARING NEWS

STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial. The survey, commissioned by the IPA and carried out by Opinium, was put to 2000 UK adults to understand attitudes to spending in what is for… Continue reading STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

VOYO HAS OVER 570 THOUSAND PAYING USERS

3. 8. 2023 The Voyo app has over 570 thousand subscribers on the Czech and Slovak market. This was announced by CEO Daniel Grunt at the press conference for the autumn programme of TV Nova. From January to the end of June, the app gained 100 thousand new paying users, the TV Nova director added. In autumn, Voyo… Continue reading VOYO HAS OVER 570 THOUSAND PAYING USERS

REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

2. 8. 2023 Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds. Parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids, according to a new SuperAwesome report. The study, called Gen Alpha and Gen Z: In… Continue reading REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK