THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular. The crime genre has long been absent from the Nova media group ‘s channel portfolio. It is not that it does not broadcast… Continue reading THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

GEN Z GO STRAIGHT TO STREAMING SERVICES

16. 9. 2025 Over half of British Gen Z start watching TV on streaming platforms such as Netflix or Amazon Prime over browsing regular broadcast channels, according to new research from Boston Consulting Group. When they can’t decide what to watch, 40% of Brits default to Netflix, close to three times more than Amazon Prime Video, the next… Continue reading GEN Z GO STRAIGHT TO STREAMING SERVICES

STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

15. 9. 2025 Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix. As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix and that a significant majority… Continue reading STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media. Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach… Continue reading MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

24. 6. 2025 In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

17. 4. 2025 Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into… Continue reading A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025. “There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not… Continue reading STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use… Continue reading U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into — 3.9 average apps per U.S. home in third-quarter 2024, according to TVision. This is down from an average 4.2 apps in 2023. This deepens other analysis that sees the streaming market maturing and/or… Continue reading STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives. You can download the study for free here. According to the “Moving Image Study 2023”, the use of moving image in Austria is consistently high… Continue reading MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

BVOD SHOULD BE FIRST ON THE PLAN

3. 12. 2023 Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial. ViewersLogic claims that broadcaster video-on-demand (BVOD) does not add “material viewing time” to campaigns that already have linear and YouTube on the plan. They’ve done this using numbers… Continue reading BVOD SHOULD BE FIRST ON THE PLAN

TV OR YOUTUBE: WHICH PLATFORM IS BEST FOR SHORT- AND LONG-TERM BUSINESS RESULTS?

13. 6. 2023 Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is on one video platform. While many of the points raised in the series – that video enables an ‘audience-first’ approach, it attracts and converts the attention of… Continue reading TV OR YOUTUBE: WHICH PLATFORM IS BEST FOR SHORT- AND LONG-TERM BUSINESS RESULTS?

NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023

9. 6. 2023 A Peacock ad starring Kevin Hart also made the cut, as did a star-studded spot for Bulgari featuring Zendaya and Anne Hathaway. What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have… Continue reading NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

4. 6. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner. The first day of the Nextv Ad Europe event focused on the latest developments in TV advertising, while the second and third days of… Continue reading NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE