OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

30. 5. 2025 The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience. The introduction of out-of-home audience measurement has affected overall TV viewership in Poland. In the general target group of viewers aged 4+, viewership increased by 8%, and in the… Continue reading OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND