WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

24. 3. 2024 The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded? WARC has unveiled this year’s ranking of the 100 campaigns that won the most awards at effectiveness competitions around the world. Be it competitions like Effie, the effectiveness categories at Cannes… Continue reading WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

GLOBAL AD TRENDS: GEN Z SPENDS MORE THAN TWO THIRDS OF MEDIA TIME ONLINE

9. 10. 2022 A new analysis by WARC has found that Generation Z (16-24-year olds) spends more time online than any other group with 67.7% of their media time spent online – though social is incredibly important, the new report identifies an extremely valuable opportunity in audio. Why it matters While age isn’t the only factor determining consumer… Continue reading GLOBAL AD TRENDS: GEN Z SPENDS MORE THAN TWO THIRDS OF MEDIA TIME ONLINE