ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

11. 2. 2026 | 3 min read The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna.

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 | 8 min read Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises key research responding to the major dilemmas of modern marketing. Results across the studies show that long-term media, particularly television, play an irreplaceable role in building brand value and sustaining business growth.

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 | 4 min read The Prima media group is cancelling the so-called "grace period", which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature.

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 | 2 min read In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

23. 1. 2026 | 4 min read Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the type of programme and the origin of the content. While they seek out television primarily for local content and current events, they choose streaming for international productions, exclusive titles and viewing flexibility.

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 | 12 min read Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies.

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

23. 12. 2025 | 3 min read The Chance League's viewership grew significantly in the fall, with attendance among the highest ever.

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 | 3 min read Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 | 4 min read Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says.

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

10. 12. 2025 | 3 min read The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů.

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 | 2 min read Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026.

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 | 3 min read Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media.

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 | 2 min read Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index.

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

6. 11. 2025 | 3 min read The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS.

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 | 3 min read Sports remains strong for linear broadcasters, but streaming platforms are challenging their status.

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 | 3 min read The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza.