NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

19. 5. 2023 TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what’s the problem? There are certainly multiple reasons, but I’ll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a… Continue reading DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

15. 5. 2023 Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey. According to the Atmedia Index survey 40% of people aged 15-69 (2.6 million Czechs) used at least one paid VOD service (SVOD) at least several times a month in the second half of last year in the Czech… Continue reading ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

2. 5. 2023 In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the… Continue reading STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

3. 4. 2023 Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned. For less than two months, the redesigned video library of the Prima Group has been in operation and has been… Continue reading PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

31. 3. 2023 Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world. Responses to the NPAW survey found that 76 percent of the operators surveyed plan to introduce advertising no… Continue reading THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

VOD CATALOGUES: A EUROPEAN PERSPECTIVE

28. 3. 2023 Almost a third (32%) of all works, specifically films and TV seasons, found in VOD catalogues are of European origin. Furthermore, according to a new report of TVOD, SVOD and FOD catalogues by the European Audiovisual Observatory, around one in five (21%) are of EU 27 origin. Other key findings of the report are: EU27… Continue reading VOD CATALOGUES: A EUROPEAN PERSPECTIVE

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

23. 3. 2023 There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or… Continue reading MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

20. 3. 2023 The Association of Online Publishers  is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain. The MediaGuru.cz editorial team talked to Lukáš… Continue reading PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

TV DRIVES THE MOST ATTENTION

5. 3. 2023 What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group. In today’s multi-tasking, digital age, attention in advertising has become a critical consideration for businesses seeking to connect with their target audiences. Consumers… Continue reading TV DRIVES THE MOST ATTENTION

HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?

15. 2. 2023 Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers… Continue reading HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?

PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE

13. 2. 2023 The video service launched on Wednesday last week, the “first impression” came out last Friday and now it’s time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a… Continue reading PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE