USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected going forward by all of us going outside, maskless and fearless, empowered by being vaccinated and knowing one in two adults (roughly) are, too.

THE YEAR THAT TV SAVED US

8. 5. 2021 As life outside our homes shut down, the small screen became our treasured path to safe escape

TV’S RENAISSANCE

28. 4. 2021 With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas

WHY TV ADS ARE STILL KING

27. 4. 2021 Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander.

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

26. 4. 2021 Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt.

WHAT AVOD’S GROWTH MEANS FOR MARKETERS IN SEARCH OF EVOLVING CONSUMERS

13. 4. 2021 As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.

LINEAR TELEVISION IS HERE TO STAY. WHERE IS ANOTHER STORY.

8. 3. 2021 When we talk about the potential demise of traditional linear TV, we’re talking about the potential demise of cable and broadcast delivery of linear TV, not linear TV itself.

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

3. 3. 2021 Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It has innovated dramatically to create some of the most attention-commanding audience viewing experiences available to advertisers – whether we consider the quality of programming content offered, the different screens, devices and platforms where that content is available for consumption, or the emerging forms of data-fuelled, technology enabled addressability.

2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV

18. 2. 2021 Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services.

SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING

15. 2. 2021 In the third and last issue of the series on TV market development, we will focus on how companies including e-commerce businesses use TV advertising for long-term brand building. In the following years, TV will face a number of issues - its VOD services and the introduction of addressable advertising.

TV AD REVENUE WILL REBOUND IN 2021, BUT THE INDUSTRY IS NEVER GOING BACK TO NORMAL

24. 12. 2020 Vaccinations, plus investment from travel, retail and auto advertisers, will help shape the new normal.

UNILEVER DEEMS TV ‘VERY COST EFFECTIVE’ ALONGSIDE ADVANCED CAPABILITIES

17. 12. 2020 Television is a highly cost effective media for large advertisers, Unilever’s global media operations director has said, with new developments in advanced TV further increasing the value of the channel.

A NEW DAWN FOR TV

14. 12. 2020 TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.

‘SORRY TV’S SO COMPLEX, I DIDN’T HAVE TIME TO MAKE IT SIMPLER’

7. 12. 2020 John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.