WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

6. 9. 2021 | 4 min read The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains.

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 | 1 min read They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 | 6 min read Narrowing the Gap Between Cinemas and Sofas

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 | 3 min read According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences.

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 | 4 min read Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 | 3 min read More consumers are viewing films at home rather than going to the theater, according to new research from the Hub

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 | 4 min read Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or catch-up content, but now many news publishers and broadcasters are exploring ways in which they can capture a much bigger slice of the streaming pie.

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 | 3 min read The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 | 4 min read Ad supported streaming options continue to become more popular according to Horowitz Research.

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 | 8 min read Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next generation of “TV.” Those trends are:

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 | 2 min read When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed -- essentially a hung jury.

USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 | 3 min read Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 | 4 min read An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 | 21 min read Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

17. 5. 2021 | 6 min read Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 | 3 min read The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected going forward by all of us going outside, maskless and fearless, empowered by being vaccinated and knowing one in two adults (roughly) are, too.

THE YEAR THAT TV SAVED US

8. 5. 2021 | 9 min read As life outside our homes shut down, the small screen became our treasured path to safe escape