UK; US: GREATER MEDIA CONSUMPTION LIKELY TO SUSTAIN AFTER COVID-19

7. 4. 2020 | 2 min read An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 | 5 min read What has changed in how people consume media, and what does it mean for advertisers?

CZECHS SPEND MORE AND MORE DAILY TIME WITH MEDIA

9. 3. 2020 | 2 min read The increase in time we dedicate to media relates to the expansion of electronic devices in population, shows Nielsen Admosphere’s data.

TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT

2. 3. 2020 | 2 min read Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of Australians, feel this way, leading a senior executive at ViacomCBS to advise that viewers think of TV as content rather than the number and proliferation of the tools to access it.

WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

14. 2. 2020 | 4 min read The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

EGTABITE281: EMOJI HUNT BY M6- INNOVATIVE USE OF CONTEXTUALISED AD BREAKS

6. 12. 2019 In an ever-changing advertising landscape, advertisers and sales houses alike need to keep abreast of the latest consumer trends, capturing the consumer’s attention in new innovative ways. This week’s egtabite puts the spotlight on such a creative case by the French sales house M6 Publicité, aimed at both entertaining viewers and engaging them by jumping on a current trend: The Emoji Hunt. The hunt is on The M6 Emoji Hunt contest, created for the French postal service La Poste, was inspired by the Pokémon craze of 2018, where people were encouraged to hunt Pokémons through an augmented reality app on their smartphone. The Emoji Hunt was also sparked by the increasingly frequent use of emoji’s in a wide range of communication channels - both by consumers as well as brands.

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

21. 11. 2019 | 4 min read While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM

9. 10. 2019 | 6 min read As viewers, you probably agree that we've never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined.

DON’T CHANGE THE CHANNEL: TV IN ALL ITS FORMS IS KEY TO REACHING YOUR AUDIENCE

4. 10. 2019 | 5 min read Media buying has traditionally been about blending ingredients together for the perfect marketing mix. But with so many new channels and such fragmented audiences, this age-old recipe is rapidly becoming more difficult to follow. So, what’s to be done? The age of total video TV is complicated these days. In just one household, a family could be watching live TV, streaming, watching downloads and checking out highlights online – all at the same time. They might be using a second screen to chat with friends, play games or send emails too. And of course, this might all be happening on different devices, inside the house and on the go.

WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE

1. 10. 2019 | 3 min read Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room.

ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS

14. 8. 2019 | 3 min read When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers of this age category rarely watch TV shows in a foreign language and prefer comedies.

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

15. 7. 2019 | 3 min read Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.

TRADITIONAL TV IS NOT DEAD

11. 7. 2019 | 3 min read Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video Ascendance. Research uncovers surprising trends for the future of cord-cutting, SVOD and esports.

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

28. 5. 2019 | 3 min read There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was stable year on year at £5.1bn.

WHY IT’S TIME TO RE-EVALUATE TV PLANNING

20. 5. 2019 | 6 min read As BARB releases its latest Viewing Report, Wavemaker's Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

6. 5. 2019 | 23 min read The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake.

UK: ONLINE BUSINESSES ARE BIGGEST TV ADVERTISERS

21. 3. 2019 | 2 min read Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.

WHY TV AND DIGITAL ARE THE PERFECT COUPLE

10. 12. 2018 | 4 min read What plays together, stays together. As advertisers and media buyers have flocked to digital advertising, something unfortunate happened: Television advertising, the medium that has always delivered a loyal, attentive audience—and has always been a master brand storyteller—began to get pushed aside for younger, “hipper” alternatives.