NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 | 3 min read Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 | 6 min read When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving.

PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

26. 7. 2023 | 5 min read The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine.

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 | 6 min read As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers

STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE

24. 7. 2023 | 3 min read Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study.

DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

16. 6. 2023 | 2 min read Three sessions, 22 speakers, nine presentations. This was the 18th edition of the DIGIMEDIA 2023 conference, which took place this Wednesday in the Congress Hall of the Czech Television in Prague, Kavčí Hory. A complete overview of what was said at the conference was brought to you by televizniweb.cz

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 | 4 min read Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch.

TV NOVA TO UPGRADE AVOD SERVICE

14. 6. 2023 | 1 min read The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV.

EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

10. 6. 2023 | 2 min read Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years.

GWI STUDY: GLOBAL MEDIA LANDSCAPE

9. 6. 2023 | 2 min read GWI has unveiled its new report on global media consumption.

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

4. 6. 2023 | 5 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner.

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

23. 5. 2023 | 9 min read The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 | 7 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as well as ways to integrate programmatic advertising strategies into the TV ecosystem in Europe.

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

19. 5. 2023 | 4 min read TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what's the problem? There are certainly multiple reasons, but I'll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a commentary.

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 | 5 min read Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining.

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

15. 5. 2023 | 3 min read Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 | 3 min read More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.