STUDY EU: TV DOMINATES VIDEO IN EUROPE

12. 2. 2025 | 2 min read TV still dominates video in Europe, but viewing time in key markets drops by 30 to 55mn over 5 years.

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

11. 2. 2025 | 3 min read The Eagles knocked off the Chiefs and Fox set a record for viewership.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 | 3 min read Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

10. 2. 2025 | 3 min read Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO's Continuous Research.

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 | 2 min read Czech Television's stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year.

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 | 2 min read The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme.

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 | 3 min read A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions.

THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

13. 1. 2025 | 2 min read The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year.

CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

2. 1. 2025 | 3 min read Czech Television's sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result.

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 | 2 min read Nova TV achieved the highest share of viewership in the TV market in November.

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 | 2 min read The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn.

CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 | 3 min read The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age.

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 | 3 min read Publicis Groupe was one of the agencies in the Czech Republic to participate in Median's EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year.

NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

9. 11. 2024 | 1 min read Nova Television has opened casting for a new series of reality competition show Superstar.

AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS

8. 11. 2024 | 3 min read At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday.

NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV

5. 11. 2024 | 2 min read The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals.

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 | 4 min read The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn.

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 | 2 min read Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.