PRIMA SPORT WILL BROADCAST SPARTA’S CHAMPIONS LEAGUE MATCH, WHICH WILL SERVE AS THE HIGHLIGHT FOR THE CHANNEL’S OFFICIAL LAUNCH ON 17 AUGUST
Prima will air AC Sparta Prague’s home Champions League third qualifying round match on the new Prima sport channel, with the broadcast positioned as one of the channel’s first major content highlights ahead of its official 17 August launch. The coverage includes a special pre-match studio, expert analysis and immediate post-match reactions, underscoring Prima’s push to strengthen its sports offering. The launch strategy also expands Prima into the specialist sports channel segment, with Prima sport set to be available free-to-air via DVB-T2 on nationwide Broadcasting Network 24.
