NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE

28. 6. 2021 In early May, TV Nova presented a new studio for its online news, now it is planning changes in its main TV news programme.

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year.

PROFITABLE EVEN IN A PANDEMIC. NOVA BOASTS RESULTS AND PREPARES NEWS

9. 6. 2021 The Nova TV group experienced a turbulent year. In the autumn, it was acquired by PPF, and similar to other media houses, it had to face pandemic shocks in the advertising market.

STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER

4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow:

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

26. 4. 2021 Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt.

CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS

13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media.

CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

13. 4. 2021 The Nova group plans to make significant investments in the production of new content for its Voyo platform. There should be from 15 to 20 new formats produced every year. Voyo should become a dominant player on the local market that wants to compete using its exclusive original and acquired content. Its ambition is that the platform will have about a million subscribers in Czechia and Slovakia within five years. Didier Stoessel, the new head of the CME group, said that at a meeting with media journalists today.

TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER

7. 4. 2021 The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market.

NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

3. 2. 2021 We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019.

PEOPLEMETER CELEBRATES: BOXES HAVE BEEN MEASURING WHAT CZECHS ARE LOOKING AT FOR ALMOST 25 YEARS!

23. 6. 2020 The measurement of TV viewership using peoplemeters is celebrating 23 years in the Czech Republic. Thanks to a small device connected to the TV, viewers can tell TV stations what programmes they want to watch.

WHAT PEOPLEMETERS SAY

2. 6. 2020 TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of Television Organisations (ATO), the client and project owner, is carried out by Nielsen Admosphere. What do the measurement data tell us? We know from the peoplemeter project data, for example, that TV is the strongest medium. On average, we dedicate more daily time to watching TV than to listening to the radio, reading the print media or browsing the Internet. Last year, TV was watched 3 hours and 42 minutes per day on average (category 15+).

COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE

29. 4. 2020 Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided the Ministry with ad space for free.

AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE

14. 6. 2019 As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s meeting took place on June 6-7 and included more than 220 participants from 33 countries.

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT

29. 3. 2019 The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. In the field of European legislature, AKTV actively joined the process of creating a Copyright Regulation and, in the Czech Republic, it has been involved in the preparation of the transposition of The Audiovisual and Media Service Regulation (AVMSD) since its inception. After the expiration of the two-year term, there will be a change in AKTV’s president; Prima’s Marek Singer will replace Nova’s Jan Vlček.

WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING

17. 7. 2018 You've probably already encountered the so-called Red Button, which sometimes appears on the TV screen and disappears again. But what is it and how does it work? HbbTV stands for hybrid broadcasting and has been a standard of the European Telecommunications Standards Institute since 2010. It adds an interactive superstructure to traditional TV broadcasting.

ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION

12. 4. 2018 In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV also joined the Chamber of Commerce, where it has been an active member of the Creative Industry Section, and it also became an associate member of the EGTA Association, which brings together television and radio media representatives. The Association of Commercial Television (AKTV) was formed in spring 2017, in response to the growing need to defend and promote the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks and the first presidential mandate was headed by Jan Vlček from Nova. As part of its marketing activities, in response to frequent unsubstantiated statements made by global players in online advertising, AKTV focused on direct communication with the most important advertisers in the Czech Republic. In the first year of its existence, AKTV organized two educational seminars for senior management of the largest advertisers as well as for CEOs and marketing directors. The common denominator of both conferences were exceptional foreign speakers and premium and highly relevant content. Les Binet, a renowned expert and an author of marketing books from the adam & eve DDB London agency, gave a lecture at the first conference, and Karen Nelson-Field, an Australian university professor and researcher, presented the results of her latest research, which compares the performance of television and online advertising, at the second conference. AKTV will continue with its activities this year so as to respond to the demand of the advertisers for relevant and undistorted information on the current status of the individual mediatypes and the trends in their use.

TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS

12. 2. 2018 As the results of the first month of 2018 show, the increase affects all players in the market. The Czech television advertising market had a successful first month this year. Based on the number of delivered advertising TRPs, 2018 started off favourably. Compared to the same period last year, the number of TRPs delivered to the target group of people aged 15+ increased by eight percent, in the age group 15-54 by 6.5 percent and in the age group 15-69 by nine percent. The strongest players in the advertising television market are Media Club and TV Nova. The former has a strong position in age groups 15+ and 15-54 as far as the number of delivered TRPs is concerned. The situation is more balanced in the age group 15-54. The share of delivered TRPs of all subjects increased in January of this year, compared to the same period last year. Atmedia and TV Nova scored the highest percentages. Source: mediaguru.cz