TRUST BECOMES ADVERTISING’S MOST VALUABLE CURRENCY IN AI ERA

23. 9. 2026 | 5 min read Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter.

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

21. 5. 2026 | 4 min read More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group.

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 | 4 min read The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform.