STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV

11. 5. 2023 New research from Samba TV highlights the importance of streaming media, mobile phones and social media for marketers trying to reach the elusive “streaming first” generation of adults aged 18-26 who are often referred to as Gen Z. Samba TV’s analysis indicates that streaming platforms are the go-to destination for content consumption for the Gen… Continue reading STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV

WITH THE RISE OF TIKTOK, TV ADVERTISING WILL GET A BOOST

25. 1. 2023 Since TikTok’s US launch in 2018, it has experienced explosive growth and increasing influence. And TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies.  What started as an app for teens and young adults became more mainstream among older adults, especially during the pandemic. The… Continue reading WITH THE RISE OF TIKTOK, TV ADVERTISING WILL GET A BOOST