HOLLYWOOD AT THE SERVICE OF BREWERIES: FAMOUS BEER COMMERCIALS FEATURING GLOBAL CELEBRITIES

21. 8. 2026 | 10 min read This year, International Beer Day was celebrated on Friday, 7 August. It is the perfect opportunity to revisit not only the taste and history of this popular drink, but also the advertisements that have connected beer with film, music and the world of celebrities. Brad Pitt fled an army of photographers for Heineken, Mads Mikkelsen searched for the recipe for Danish happiness, Snoop Dogg reflected on life by the beach, and Orlando Bloom explored the secrets of Prague’s brewing tradition.

TOM AND JERRY: A NEW FILM SETS OFF AN ADVERTISING CHASE

20. 8. 2026 | 12 min read Tom has been chasing Jerry for more than 85 years – and not only on television and cinema screens. The famous duo also have a surprisingly rich advertising career behind them, promoting cars, soft drinks, fast food and hygiene products. With the arrival of the new feature film Tom and Jerry: Forbidden Compass, the advertising machine is once again running at full speed. This time, however, mainly in China, where new animated commercials have been created for Pizza Hut and dairy brands owned by Mengniu.

THE ODYSSEY IN ADVERTISING: BRANDS SET SAIL FOR A MOVIE HIT, WHILE MATT DAMON SELLS BEER AND CRYPTO

13. 8. 2026 | 11 min read This summer, one of the oldest stories in Western culture returned to cinema screens and, judging by rising box-office revenues and sold-out screenings, is enjoying phenomenal success. The adventures of the mythical hero Odysseus are accompanied by epic images of sea voyages, numerous heroic trials and the everyday clashes of an “ordinary” man with the gods. The premiere of The Odyssey naturally inspired official partners as well as various brands eager to ride the wave of the ancient Greek theme. Yet the motif of an odyssey had appeared in advertising long before this new film, while Matt Damon, who plays Odysseus, also has an advertising history of his own.

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 | 5 min read This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record.

STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

12. 3. 2023 | 2 min read Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to picking tunes for its TV ads).