Tag: research
BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL
22. 3. 2024 Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content. Developed in collaboration with… Continue reading BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL
THE EFFECTIVENESS OF BROADCAST SPONSORSHIP: CHANNEL 4 SALES’ SPONSORSHIP ROCKS
21. 3. 2024 In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands navigating the complex world of advertising. Over almost 240 sponsorships and 666 waves of research involving more than… Continue reading THE EFFECTIVENESS OF BROADCAST SPONSORSHIP: CHANNEL 4 SALES’ SPONSORSHIP ROCKS
HAVE YOU BEEN PAYING ATTENTION? PARAMOUNT ANZ & THE MARKETING SCIENTIST GROUP ON THE ROLE OF ATTENTION IN TV SPONSORSHIPS
19. 1. 2024 If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of attention on brand assets within TV sponsorships. The study encompassed a comprehensive experiment involving 2200… Continue reading HAVE YOU BEEN PAYING ATTENTION? PARAMOUNT ANZ & THE MARKETING SCIENTIST GROUP ON THE ROLE OF ATTENTION IN TV SPONSORSHIPS
ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET
7. 12. 2021 Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention. Key findings A global study covering 24,000 people from 19 countries, by media… Continue reading SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET
TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS
16. 11. 2021 The pandemic has boosted online shopping and retail media but TV advertising retains a vital role for advertisers, according to new research. Why it matters With online-born businesses now the biggest category of advertiser on TV (spending £1bn in 2021), TV industry body Thinkbox commissioned an econometric analysis of ten online businesses, proven to have… Continue reading TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS
BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender. In July, Kantar Media a Nielsen Admosphere sent their proposals to participate in the tender invited by the Association of Television… Continue reading BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
DISRUPTIVE PANDEMIC TV TRENDS CONTINUE
5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE