GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero. Artificial intelligence (AI) is moving faster than the ad industry can keep up with. At this year’s Cannes Lions festival, the energy was all about racing ahead and trying to be among the first to roll… Continue reading WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

9. 6. 2025 If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies. During the second reading of a parliamentary bill to amend the Act on the Protection of Health from the Harmful Effects of Addictive Substances, an amendment was tabled… Continue reading THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

19. 5. 2025 TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law. Excessive volume in commercials remains one of the most frequent complaints that television viewers bring to the attention of the Radio and Television Broadcasting… Continue reading TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

MYTHS VERSUS REALITY: THE TRUTH ABOUT TELEVISION AND TELEVISION ADVERTISING

18. 4. 2024 Television continues to appeal to a large number of viewers today, stirring emotions, offering the highest efficiency and return on investment, maximum attention and trust. This is not the only reason why it remains a highly effective, important and often key element of the media mix.

REGULATION BUILDS TRUST IN ADVERTISING

29. 3. 2024 When people are aware that advertising is regulated, they are more likely to trust and have favourable views towards the industry generally, as well as displaying higher levels of trust across individual media channels. That’s the main takeaway from research by the UK’s Advertising Standards Authority (ASA) into the effectiveness of a recent campaign that… Continue reading REGULATION BUILDS TRUST IN ADVERTISING