PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 The Prima Group has entered into a long-term partnership with Sweden’s Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July. The Prima Group has entered into a long-term strategic partnership with Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from 1 July.… Continue reading PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference. The leading Czech television groups Nova… Continue reading NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices. The SledovaniTV service is adding the prima+ streaming service to most of its packages. Users will now have access to previews, a video library and original content.… Continue reading SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading 3.1 MILLION CZECHS USE PAID STREAMING SERVICES

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment. The video segment prima+ will be led from 1 May by Jan Maxa as director for the VOD segment. He was… Continue reading JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

30. 3. 2025 Prima is changing its primetime schedule from Sunday 30 March. It will feature two new programmes. From Sunday 30 March, Prima television is adding two new features to its evening schedule. From 20:20 it will first show the premiere episode of the second series of Hořký svět. It will be followed at 21:30 by Jakub… Continue reading PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

17. 3. 2025 Television Prima will offer several new shows in April prime time. Television Prima will send three premiere series and one rerun to the spring season. All are intended to air in prime time, according to TV Prima’s April programming plans. The second season of Hořký svět will launch from Sunday, March 30 at 8:15pm. It will… Continue reading PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs. prima+ reports nearly 100% year-on-year user growth in Smart TV apps, with big screens becoming the dominant platform for viewing content. The app is now available on TVs from LG, Samsung,… Continue reading PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

27. 2. 2025 We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions. Full interview on mediar.cz Source: mediar.cz

PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim. At the end of June, the government approved the so-called major media amendment, which is supposed… Continue reading PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

TIPS FROM THE EASTER TV PROGRAMME

28. 3. 2024 The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial… Continue reading TIPS FROM THE EASTER TV PROGRAMME

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024 As expected – TV Nova and rival Prima’s series, which were primarily produced “exclusively” for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers. From the end of March, Nova Television will air two series of Iveta, originally intended for and deployed… Continue reading TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS

23. 2. 2024 Television group Prima wants to make more financial profit from its programmes broadcast in Slovakia. It plans to launch several of its thematic stations there. The Prima TV group’s intention to expand the number of its stations localised for the Slovak audience in Slovakia will include more than two thematic stations, Prima Cool and Prima… Continue reading PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key… Continue reading MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year. The number of Czechs with access to streaming video services increased by about 100,000 to 2.6 million people last year. Netflix still has the largest share, but other major players on the Czech market include… Continue reading USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES

29. 1. 2024 The programme pillars of the Prima group’s TV channels are well set, and we are not going to change them, says new Programming Director, Alex Ruzek, about the direction of Prima’s programme. Since last September, Alex Ruzek has taken over the management of the Prima TV group’s programming. She was in charge of the programming… Continue reading ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES