NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

7. 11. 2024 | 2 min read The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year.

MARKETING ARCHITECTS: THE TRUTH ABOUT MARKETING EFFECTIVENESS WITH PETER FIELD

28. 10. 2024 | 1 min read Targeting only consumers who are ready to buy right now is a recipe for inefficient marketing. According to godfather of effectiveness Peter Field, this approach misses most potential customers.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 | 1 min read Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

2. 10. 2024 | 1 min read Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years.

WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

17. 9. 2024 | 1 min read Nova's marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand.

PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD

11. 9. 2024 | 1 min read The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.

DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

19. 7. 2024 | 2 min read After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January - at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station's development, played into his hands. "My goal is to maximize the reach of our content and respect for the TV Nova brand," Daniel Grunt said in the next episode of the První liga (First League) podcast.

NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

18. 7. 2024 | 1 min read Experienced journalist Vedran Kovačević has been running nova.cz since September 2023.

HR STORIES PODCAST WITH JANA CAVES

13. 6. 2024 | 1 min read The first episode of the HR STORIES podcast features an interview with the HR Director of Prima Group, Jana Caves.

CME CONTENT ACADEMY: LOTS OF PRACTICE AND SUPPORT FROM TUTORS SAY STUDENTS OF THE PROGRAM IN THE PODCAST KUBA WITH NEW

5. 6. 2024 | 1 min read In the next few days, registration for the next edition of the CME Content Academy will close.

PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

2. 6. 2024 | 1 min read Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets.

“THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK

29. 5. 2024 | 2 min read He started in television as a sportscaster, now he is a news presenter. How does he perceive the difference? "With the news it's different every day. The spectrum of knowledge, events and interviews is endless," he says. How did he experience our victory at the World Cup? Was it an experience for him to film an interview with Fittipaldi? Where did he learn Portuguese so well? What was his first reaction to the offer to host Za pět minut dvanáct (In Five Minutes Twelve)? And does he manage to keep the studio guests and the audience from knowing what he's thinking? "When you so called study hockey or football, it's easier to adapt to the fact that tournaments are going to turn out a certain way. But even when I was doing sports, I enjoyed politics," Martin recalls.

CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

3. 5. 2024 | 3 min read CNN Prima News' share has been steadily increasing, hovering around 2% over the past year.

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 | 4 min read Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries such as Extractors, Sex O'Clock or Method Markovic: Hojer. As well as valuable knowledge of what works on Voyo and the consumption habits of subscribers to the new streaming platform. "We already know that real cases and real stories definitely work well for us. That it works very well for us when a project has not three episodes but six. We're still learning what works for us in the spring, in the summer, in the fall, in the winter. Just as television copies some viewer needs and habits, SVOD is very much based on our needs when we pick up a laptop and pick up a series there. One interesting trend is that viewers of The Ordinary like to watch The Ordinary on SVOD at 8pm on Thursdays. That's really nice how people have linear or streaming connected to a lifestyle, a routine," Reitler commented.

KUBA S NOVOU PODCAST ABOUT TN.LIVE

4. 4. 2024 | 1 min read TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes.

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 | 5 min read Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key source of revenue for us. We have seen moderate growth,” said long-time prima group ceo marek singer in a new episode of the podcast called první liga (first league). WHAT YOU WILL HEAR IN THIS FIRST LEAGUE’S EPISODE

MEDIAR.CZ INTERVIEW: MICHAL REITLER

31. 1. 2024 | 1 min read In an interview with mediar.cz, Michal Reitler, head of content development at Voyo and TV Nova, explains how the TV content offer is compiled for Nova's broadcasts or for the Voyo streaming platform.

NOVA GETS NEW LOGO AND VISUAL IDENTITY, SAYS DANIEL GRUNT

29. 1. 2024 | 1 min read In an interview for the Kuba s Novou podcast, Daniel Grunt, CEO of the Nova Group, talks about his experience, challenges as CEO and visions for the future.