THE FOOTBALL WORLD CUP FROM THE PERSPECTIVE OF BRANDS AND MARKETERS

3. 7. 2026 | 4 min read Mundial. World Cup. World Championship. This football festival goes by many names, and it would be hard to find an event that can match it in terms of reach.

ONEPLAY IS ADDING PODCASTS, UPDATING THE PIN ENTRY PROCESS AND EXPANDING ITS SPORTS STATISTICS

24. 6. 2026 | 2 min read The Oneplay service has also started offering podcasts. Their introduction is one of the platform’s June updates. The process for entering the parental PIN when programmes play automatically has also been revised, and more detailed statistics have been added for Formula 1 races.

SAMO JAŠKO: WITH OUR REALITY SHOWS, WE WANT TO CREATE A COMPREHENSIVE WORLD THAT COVERS ALL KINDS OF EMOTIONS

23. 4. 2026 | 1 min read He is regarded as one of the most experienced managers in the reality TV sector on the Czech and Slovak TV markets. Last year, he caused a stir when he moved from TV Nova – for which he had worked on programmes such as Survivor and Love Island – to rival broadcaster Prima. The guest on the První liga podcast was Samo Jaško, Prima Group’s director of reality and entertainment.

PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER

12. 2. 2026 | 3 min read As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off, and Nova now has high-quality, award-winning works that are popular with viewers and have won film awards. Creative producer Tomáš Hruška was a guest on the První liga podcast.

TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

4. 2. 2026 | 1 min read On the podcast Kuba s Novou, guests Michal Prokeš and Aneta Veselská from the PR team at TV Nova and Oneplay discussed how TV Nova and Oneplay projects gradually gained recognition at Czech and international festivals.

AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE

8. 12. 2025 | 1 min read The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova.

KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

1. 11. 2025 | 1 min read The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers - who are they, what is their job and how is it related to the Nova brand?

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 | 2 min read Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci.

BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

17. 7. 2025 | 1 min read Sustainability and ESG - topics that have been resonating more and more recently. A few years ago, the Nova Group decided to film selected projects with the international BAFTA albert certification, which aims to minimise the carbon footprint of audiovisual productions. CME, whose portfolio includes TV Nova, has set itself an ambitious goal: to have all its productions certified to this standard by 2027. Marek Vácha, Sustainability Manager at TV Nova, explains how to achieve this goal.

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 | 1 min read Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform.

PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT

24. 6. 2025 In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.

DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 | 3 min read Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe.

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 | 4 min read In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima's Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January 2025, and gave his first interview for the business podcast První liga.

ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

25. 2. 2025 | 1 min read TV Nova and O2 jointly presented their joint project Oneplay at a press conference.

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

16. 1. 2025 | 1 min read Kateřina Vodvářková has been working for several years as a foreign correspondent for Nova TV. During this time, she covered the elections twice in the United States, where she filmed reports together with a cameraman and contributed live to various newscasts.

LATEST PODCAST FACTS & FIGURES

10. 1. 2025 Podcasts have become more than just a daily habit – they are a powerful performance tool for brands aiming to connect with engaged audiences. With global popularity on the rise, podcasts offer a unique space where advertising drives real impact, earning trust and prompting action like few other channels can.

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

16. 12. 2024 | 7 min read Czech users love Voyo - the online platform where Nova puts its premium content. However, the head of the Nova group, Daniel Grunt, who built this video library, told Players that in order to produce more quality series (there are plans for a new treatment of Studny), we will have to pay more.

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 | 1 min read Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take?