PRIMA SPORT IS NOT YET AVAILABLE ON SLEDOVÁNÍTV; THE OPERATOR IS IN DISCUSSIONS ABOUT INCLUDING IT

6. 8. 2026 | 2 min read The inclusion of the new Prima sport channel in the SledováníTV line-up has not yet been definitively confirmed. Tuesday’s broadcast of Sparta’s match in the third qualifying round of the Champions League served merely as a promotional broadcast, whilst the operator and the Prima Group continue to negotiate the terms of the channel’s long-term distribution.

PRIMA SPORT IS JUST AROUND THE CORNER; THE CHANNEL WILL IMPOSE A NUMBER OF OBLIGATIONS ON BROADCASTERS

2. 8. 2026 | 4 min read Pay-TV operators are preparing to include the new Prima Sport channel in their line-ups. In addition to the commercial terms, they will also have to comply with a number of technical and distribution rules relating, for example, to catch-up viewing, ad-skipping, the protection of sports rights and the number of devices on which the service can be used simultaneously.

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 | 4 min read The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.