YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

3. 2. 2026 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center. This text-first preference aligns with how young adults consume content overall. Gen Z spends 58% of their video time on social media rather than streaming services, according to Deloitte, favoring… Continue reading YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

30. 1. 2026 Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz. Television remains the main medium for watching the upcoming Winter Olympics in Milan and Cortina among Czech viewers. According to research by ResSolution Group for… Continue reading CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 What YouTube’s Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies. What do recent headlines about… Continue reading YOUTUBE VS. TRADITIONAL TV IN THE UK

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026. The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example,… Continue reading AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor. Video content on the Nova Group’ s online platforms reached hundreds of millions of views during 2025. A total of 72.46 million video views were recorded… Continue reading THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

18. 11. 2025 While the number of people watching paid or unpaid videos on the internet has not changed much this year compared to last year, the number of digital TV viewers on the internet has increased by half a million. Digital TV on the internet (e.g. Oneplay or T-Mobile TV) was watched by 38% of the population… Continue reading DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 As many as 45% of AI assistants’ responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC. New research coordinated by the European Broadcasting Union (EBU) and led by the BBC has revealed that AI assistants such as ChatGPT, Copilot, Gemini or… Continue reading STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market. Last week, Media Club Representation unveiled the features of its business policy for 2026. The average increase in advertising prices in each of the mediums traded by Media Club compared to 2025 is as follows:… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

6. 10. 2025 Publishers can build reader trust and satisfaction for themselves and favourability for brands if they show fewer online ads, according to the Guardian. Research by the news brand highlights the adverse impact of a high-ad environment and the benefits of a low-ad environment, leading the title to espouse a less-is-more approach. Fewer ads, more effective… Continue reading FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

16. 9. 2025 The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides… Continue reading PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media. Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach… Continue reading MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

MADE IN AUSTRIA – MADE FOR AUSTRIA

16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading MADE IN AUSTRIA – MADE FOR AUSTRIA

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

24. 6. 2025 In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen. Most Czechs are still reluctant to pay for online news. This is according to new… Continue reading STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS