THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

17. 2. 2025 Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising.

ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING

14. 2. 2025 In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to advertise thereby enhancing campaign performance on their display and shortform platform. With the prospect of developing this into BVOD and Video by the end of the year. What is Interest Targeting? Unlike traditional methods that rely solely on search history and click behaviour, interest targeting also considers the context of the content being viewed. This dual approach ensures that ads align more closely with users’ interests and needs, leading to better engagement. It uses AI and machine learning to understand the sentiment and context of the content, and goes beyond key words but take into account additional criteria such as tone of voice and feelings of the content. Why is Interest Targeting Important? Interest targeting is a new approach to adapt to the digital market space. With increasing privacy regulations such as the phasing out of third-party cookies by major browsers, advertisers face new challenges. Interest targeting provides a future-proof solution by leveraging contextual and behavioural data without only relying on cookies. Therefore, interest targeting enables personalised advertising without breaching user privacy regulations. Users retain control over their data, and even those who opt out of data sharing can still receive relevant ads based on the context of their content consumption.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

22. 1. 2025 Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested.

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

9. 12. 2024 In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad waste.

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they love TV.

VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that.

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond.

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

29. 8. 2024 The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON

16. 6. 2024 Gen Z wants TVs to function more like their phones. How can TV makers innovate to compete for young consumers' attention?

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom.

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club's video advertising space is expanding to include Canal+'s video library as of May.

NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV

18. 4. 2024 SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an average of 1200 units of advertising stimuli bombarding consumers daily, the quest to stand out amidst the noise has become increasingly important for brands across all sectors.