Tag: Olympic Games
A NEW WAY FOR FRANCETV PUBLICITÉ TO SELL CONTEXTUAL VIDEO ADVERTISING
27. 3. 2026 FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes Context.IA a new commercial tool inside FranceTV Publicité’s own video inventory. Context.IA links programme cues… Continue reading A NEW WAY FOR FRANCETV PUBLICITÉ TO SELL CONTEXTUAL VIDEO ADVERTISING
WHEN ADS DON’T STOP THE RACE: HOW BRANDS CARVE OUT A PLACE IN WINTER SPORTS STORYLINES?
22. 2. 2026 Winter sports events are more than just ad space for brands – they are fully formed worlds with a distinct atmosphere, visual identity, and an audience that knows exactly why it is watching. That’s why campaigns work best when they don’t try to overpower the action but instead build on it. From the nighttime energy… Continue reading WHEN ADS DON’T STOP THE RACE: HOW BRANDS CARVE OUT A PLACE IN WINTER SPORTS STORYLINES?
TV ADVERTISING WITH A TASTE OF ITALY: BRANDS LIKE FERRERO, APEROL, FIAT AND GUCCI CONQUERED THE WORLD
16. 2. 2026 What is the history of Italian advertising, what makes it distinctive, and which Italian brands have conquered the world through TV ads?
“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY
29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY
STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING
29. 8. 2025 Wimbledon, Tour de France, US Open, EURO, and Formula 1—the biggest summer sporting events are moments when advertising becomes a pop culture phenomenon.
STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS
7. 2. 2025 Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events. New data from Samba TV shows, as expected, that time spent streaming continues to grow at a rapid pace, growing year-over-year by 56% in the second half of 2024. Meanwhile, linear… Continue reading STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS
TRENDS IN SPORTS SPONSORSHIP
13. 1. 2025 The growing influence of artificial intelligence, the increased visibility of Olympic partners or Nike’s aggressive journey back to relevance. These are some of the trends that are expected to be evident in global sports sponsorship in 2025. In the past year, this area has been impacted by major changes, returns and departures. “Rights holders are… Continue reading TRENDS IN SPORTS SPONSORSHIP
STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
12. 8. 2024 Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
THE 2024 OLYMPICS IS A REMINDER THAT APPOINTMENT TV IS ALIVE AND WELL
9. 8. 2024 This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the… Continue reading THE 2024 OLYMPICS IS A REMINDER THAT APPOINTMENT TV IS ALIVE AND WELL
UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS
9. 8. 2024 Olympic history is full of memorable TV commercials. What do some of the most memorable ones look like?
BEYOND THE PITCH – FUSE & SYSTEM1 STUDY REVEALS WINNING STRATEGY FOR SPORT SPONSORSHIP
6. 8. 2024 Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a new study by global sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital… Continue reading BEYOND THE PITCH – FUSE & SYSTEM1 STUDY REVEALS WINNING STRATEGY FOR SPORT SPONSORSHIP
HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS
2. 8. 2024 Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS
HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES
1. 8. 2024 A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition? This summer, it’s not only the players and competitors who’ll be hoping to win big at Euro 24 and the Summer Olympics in Paris. Brands will… Continue reading HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES
FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS
26. 7. 2024 Along with the start of the Summer Olympics, the Olympic Festival starts at Lake Most, where individual sports and partners are presented. On Friday, 26 July, the Summer Olympic Games in Paris will kick off, and at Lake Most it will be possible to watch the Olympic action at the replica of the Eiffel Tower… Continue reading OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS
A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND
24. 7. 2024 Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one. “Go for gold with advertising that has a passion for sport, entertains and inspires audiences, and draws attention to your… Continue reading A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND
HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE
24. 7. 2024 The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team’s sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country… Continue reading HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE
OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS
23. 7. 2024 On Friday 26 July, the Summer Olympics will kick off in Paris. The Czech Olympic Team partners have prepared thematic campaigns and other activities. The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad, will kick off in Paris on Friday 26 July. For more than two weeks, the French capital will host sports… Continue reading OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS