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BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND
20. 6. 2026 The festival season attracts more than just music fans. Brands are capitalising on partnerships with Metronome and Valašský špalíček.
DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA
3. 6. 2026 Oneplay is preparing to launch an advertising package and will provide data on user behaviour, Czech Television is exploring options for user registration on iVysílání, and Óčko remains under the ownership of the Mafra media group. These topics were also discussed at Wednesday’s Digimedia conference.
CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER
10. 11. 2025 Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time.
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT
29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium and actively participating in legislative processes affecting the business of commercial broadcasters.
THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ
27. 3. 2025 Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction.
THE END OF SATELLITE TV IN THE CZECH REPUBLIC? SO FAR ONLY A SEEMING
7. 3. 2025 As of the beginning of 2025, the fifth Czech station will leave the distribution via Astra satellite in the Czech Republic. For the uninitiated, it may look like the era of this platform is coming to an end in the region.
OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION
21. 1. 2025 The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years.
MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA
14. 1. 2025 The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting.
AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW
5. 11. 2024 Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.
FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY
28. 10. 2024 Television has shaped modern history: from the rise of John F. Kennedy in the USA, through the Watergate scandal, and the tragic footage of the Challenger disaster, to the fall of the Berlin Wall and Princess Diana’s funeral procession. It has been both a witness to and a catalyst for change, including in the Czech Republic—it broadcast the 1968 invasion, showed the revolutionary days of 1989, and shaped opinions during the first direct presidential election. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far? The Rise and Fall of JFK: A Career Framed by the Lens John F. Kennedy’s political career unfolded on television screens. This was logical, as Kennedy’s charisma and celebrity status made him seem like a face made for television cameras. In 1960, he won the first televised presidential debate in the USA; this moment likely catapulted him to the top of the state. His opponent, Richard Nixon, looking tired after illness and refusing makeup, appeared less attractive than the fresh, youthful, and prepared Kennedy—an unfortunate strategic mistake. This debate beautifully illustrates the power of television: while Kennedy overwhelmingly won the hearts of television viewers, those who only listened to the debate on the radio were much more inclined towards Nixon. Presentation, to a degree, triumphed over content. Just three years later, on 22 November 1963, television cameras became witnesses to the last chapter of Kennedy’s life, when he became a victim of an assassination in Dallas. The whole of America mourned together with the screens. Along with the young idealistic president, the idea of an idealistic America died. Hope turned to sorrow, then to scepticism.
PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD
11. 9. 2024 The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.
MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW
23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.
PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim.
NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST
26. 6. 2024 Hana Mezerová is a psychologist and coach focusing on relationships. In the upcoming Naked Attraction dating show, she will guide the performers from casting to airing. “Getting exposed is important and daring, but it takes mental resilience, so we will be the team’s support,” explains the professional. She likes the naked dating format because it shows nudity without a filter as a natural part of our personality.
REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT
20. 6. 2024 Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories.
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT
25. 4. 2024 The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its president for another year.
OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.
TIPS FROM THE EASTER TV PROGRAMME
28. 3. 2024 The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial TVs that can add to the festive cheer. TV Nova's Easter programme will offer family films, comedies and fairy tales The Easter programme of TV Nova will offer a lot of family films and comedies for the whole family, as well as fairy tales especially for children. The main airtime on Good Friday will be taken over by the comedy Přání k narozeninám (Wish for a Birthday) starring Eva Holubová and Jaroslav Dušek. On White Saturday, viewers will exercise their knowledge with the entertainment and knowledge Superlov, where five hunters will face competitors playing for up to a million crowns.
