NZ AUDIENCES SETTLE INTO MORE STABLE MEDIA HABITS IN 2026

3. 9. 2026 | 6 min read New Zealand media consumption is gradually settling into a more stable pattern after years of rapid growth in streaming. At the same time, cost-of-living pressures are prompting audiences to become more selective about the paid services they choose.

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)

24. 4. 2026 In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This was a broad diagnostic rather than a simple pulse check. It drew on perspectives from CMOs, CFOs, insights people, media agencies, creatives, and people working at the front line within television itself. The objective was not to validate assumptions already sitting in the market. It was to uncover what had changed, where belief had shifted, and why.