THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

13. 5. 2026 | 5 min read For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically, the least-used screen in the home. This is not, however, a mere change in taste, but a complete shift in approach to content consumption.

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 | 2 min read The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas.

CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

24. 10. 2024 | 3 min read The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market.

ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

10. 8. 2024 | 2 min read Axocom research shows that up to 46% of the Czech population hides quilty pleasures.

MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON

16. 6. 2024 | 8 min read Gen Z wants TVs to function more like their phones. How can TV makers innovate to compete for young consumers' attention?

STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

29. 6. 2023 | 2 min read Streaming TV viewing via mobile devices - through "casting" on TV sets - continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights.