AI AS A STRATEGIC WEAPON IN MARKETING AND ADVERTISING

9. 1. 2024 In the last year, we have seen a boom in AI capabilities and its widespread integration into practice. This opens up new perspectives for marketers, and those who jump on the AI train early will get a significant head start. This is because AI not only enables better targeting, content optimisation, more efficient processes and the analysis of huge volumes of data to identify trends and customer behaviour, but it can also enrich the actual creative process and inspire creatives. This is evidenced by the fact that many brands are already using AI to create their TV ads.

STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

7. 1. 2024 Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX.

WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

30. 12. 2023 Despite the rise of streaming services and CTV, traditional television is still prevalent.

TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

21. 12. 2023 Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider.

RECORD OTT VIEWING IN CZECH REPUBLIC

8. 11. 2023 The Czech national transmission company CRA saw record-breaking data transfer for watching OTT services at the end of last month. In a statement, it says that on October 30, at around 20:40, the figure reached 1,216 Gbps. In comparison, the record for its network in 2016 was 30 Gbps.

“WHAT’S YOUR FAVOURITE BANNER AD?” SAID NO ONE EVER: WHY CREATIVES STILL LOVE TV

9. 10. 2023 Marketers are reportedly falling out of love with TV - but what do creatives think about the future of the medium?

IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA

7. 10. 2023 UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.

MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

14. 9. 2023 Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

28. 8. 2023 Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS

24. 8. 2023 Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory.

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW.

THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic's most-watched commercial television and has huge plans for the Voyo video library.

CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS

24. 7. 2023 Voyo subscribers spend two hours a day watching content, and the service has over 700,000 users in all markets. PPF Financial Group said in its annual report.

NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV

7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds

STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH

21. 6. 2023 But some groups like Hispanics remain dramatically underrepresented in the top 50 TV shows, according to Samba TV.

EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

10. 6. 2023 Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years.

GWI STUDY: GLOBAL MEDIA LANDSCAPE

9. 6. 2023 GWI has unveiled its new report on global media consumption.