PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 | 16 min read Media manager Klára Brachtlová has been the head of the Association of Commercial Television (AKTV) for a year. The Association was founded by the Nova, Prima, and Óčko TV groups seven years ago. In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Česká televize (Czech Television, ČT).

VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 | 22 min read Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to develop the Voyo paid streaming service while not competing with the traditional business that brings Nova billions of crowns from TV advertising.

NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV

18. 4. 2024 SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an average of 1200 units of advertising stimuli bombarding consumers daily, the quest to stand out amidst the noise has become increasingly important for brands across all sectors.

THE BIG SCREEN HAS AN UNDENIABLE CHARM FOR VIEWERS

14. 4. 2024 | 6 min read The figures are clear. Television is still the undefeated queen of home entertainment. It is the familiar big screen we all grew up with. Modern technology may be exciting, but it has not dethroned television. Why? Television offers advantages that other media cannot provide. According to ATO-Nielsen data, Czech TV viewers spend an average of 3.5 hours a day in front of the screen and 93% of households watch TV programmes at least sometimes.

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024 | 6 min read The findings of Altman Solon's 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising. Daniel Weinbaum shared key findings from the study in a webinar called Total Advertising Trends with Altman Solon in late February.

STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW

30. 3. 2024 | 2 min read Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study.

SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING

27. 3. 2024 | 3 min read DirecTV survey found that 84% watch live sports with friends and family.

AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

19. 3. 2024 | 16 min read Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia.

U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT

11. 3. 2024 | 4 min read With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can, including how they access TV content.

STUDY: TV TOP PURCHASE INFLUENCER

8. 3. 2024 | 2 min read US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process.

PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

7. 3. 2024 | 6 min read Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels' data, they continue to sit down in the evening most often, with only the rhythm of viewing during the week differing.

DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 | 8 min read SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

1. 3. 2024 | 3 min read Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups.

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.

SLOVAK AUTHORITIES FOUND NO VIOLATION OF THE LAW IN THE DISSEMINATION OF CZECH TV

23. 2. 2024 | 2 min read The Slovak Antimonopoly Office has not found any violation of the Competition Act in connection with the broadcasting of Czech television stations on the territory of Slovakia.

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 | 3 min read Dave Morgan reflects on how we currently view the world of television and total video.

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 | 3 min read Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week.

CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD

21. 2. 2024 | 3 min read Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look at platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising.