SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

25. 11. 2024 | 3 min read Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos.

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 | 3 min read VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.

THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

30. 10. 2024 | 4 min read As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos.

RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

8. 9. 2024 | 3 min read The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That's what Ipsos found out in its AI Monitor survey. Czechs' knowledge of AI is behind the global average More than half of Czechs (56%) say they have a good idea of what artificial intelligence (AI) actually is, compared to the global average of 67%. Despite a lot of talk about AI, only 28% of Czechs know in which products and services AI is already used today. Globally, that's 52% of the population.

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 | 3 min read Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos.

CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES

25. 6. 2024 | 3 min read Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK.

CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

17. 4. 2024 | 4 min read Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers.

SUPER BOWL: CELEBRITY IS NOT NECESSARY FOR ADVERTISING SUCCESS

12. 3. 2024 | 7 min read Not every Super Bowl ad this year had to have a celebrity or exaggerated humor to be effective and successful, an Ipsos analysis shows.

IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA

7. 10. 2023 | 2 min read UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.

HOW FRANCETV PUBLICITÉ CULTIVATES ATTENTION

14. 9. 2023 Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns, pursuing developments and patterns of how audiences allocate attention is crucial.

BRANDS CAN BE A FORCE FOR GOOD

2. 3. 2023 | 2 min read Most consumers believe business can be a force for good, with 80% agreeing that brands can make money and support good causes at the same time, according to research from Ipsos.

CREATIVITY ABSOLUTELY AFFECTS THE SUCCESS OF ADVERTISING.

1. 3. 2023 | 2 min read Reviewing nearly 500 TV campaigns, Nielsen found 47% of ad-driven sales were dependent on the creative. But creativity without a strategy is a recipe for disaster.

TV IS THE MOST MEMORABLE FORM OF ADVERTISING

28. 10. 2022 | 1 min read This month’s Chart of the Month draws on Thinkbox new ‘Adnormal Behaviour’ study - a refreshed version of our landmark ‘Ad Nation’ report from a decade ago. The study explores the differences in media attitudes and behaviours between those who work in media and the average person in the UK. The last wave of the study (conducted in 2016) uncovered a chasm between the media consumption habits of the UK public and media professionals. We commissioned Ipsos to see whether this has changed.

ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED

24. 9. 2022 | 5 min read New study examines how adland’s perceptions of media consumption have changed.

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 | 3 min read After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again.

CONSUMER PRESSURE ON BRANDS FOR SUSTAINABILITY IS INCREASING

18. 2. 2022 | 3 min read Consumers are increasingly demanding a sustainable dimension and clear values from brands.

HOW YOUR BRAND CAN SOUND DISTINCTIVE IN A NOISY WORLD

27. 10. 2021 | 5 min read Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic.

TV VIEWING IN THE UK UNDERGOES PROFOUND CHANGE

24. 4. 2020 | 3 min read The British Government ordered the UK to go into lockdown on March 23 and, after a month of self-isolation at home, a new study has revealed dramatic changes to TV viewing habits.