“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 | 13 min read The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO.

THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS

27. 4. 2026 | 4 min read Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA.

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 | 4 min read Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing.

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 | 3 min read A new report from the National Advertising Division reveals the trust gap.

FROM ORDINARY USER TO INFLUENCER: HOW REALITY SHOWS ADJUST THE RULES OF THE GAME

2. 3. 2025 | 3 min read The ways in which people gain public recognition have changed with the massive rise of reality shows. While in the past, the path to popularity was associated with traditional media platforms, today, even ordinary social media users have the chance to become celebrities by participating in reality shows. At least for a week or so.

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 | 2 min read Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research.

JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

1. 3. 2024 | 5 min read In an interview with AdForum, Jenna Studt, "social strategy director" at Critical Mass, says employers and brands need to actively engage in culture, sustainability and social responsibility to reach Generation Z.

NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 | 2 min read The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.