FROM REQUIEM TO CHOCOLATE: WOLFGANG AMADEUS MOZART’S SECOND LIFE IN ADVERTISING

23. 7. 2026 | 11 min read He was a genius and resolutely individual – eccentric, playful and instantly recognisable more than two centuries after his death. That is why the advertising industry continues to draw on his aura as a genius, a rebel, and an eternal child. And it is not only Mozart himself who appears in commercials, but also his music, which can lend a story elegance, tension, lightness or humour in a matter of seconds.

EINSTEIN WOULD HAVE BEEN AMAZED: TODAY, HIS FACE SELLS BREAD, MOBILE PHONES AND ELECTRICITY

17. 7. 2026 | 11 min read Tousled white hair, a distinctive moustache and a thoughtful expression are all it takes for viewers to recognise Albert Einstein within seconds. For advertising creatives, he provides universal shorthand for genius, intelligence and scientific progress, as well as likeable eccentricity. Einstein has consequently appeared in adverts for all kinds of products – from gluten-free bread and telecommunications services to smart electricity meters.

GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS

14. 7. 2026 | 8 min read What do Bedřich Smetana composing My Country, Leonardo da Vinci dreaming of flight and George Washington behind the wheel of an American car have in common? At first glance, nothing. Yet there is a connection: television advertising. Famous historical figures provide an effective form of shorthand. All it takes is a few seconds, a costume or a signature work, and the advert becomes a time machine, transporting viewers into the past.